"When I start planning a new product, one of the first things that goes into the to-do list is a requirement to make all press releases go through prMac. Not only do I plan for prMac to do the PR distribution, but also to have them write the press release for me. I may be good at architecting and writing software, but no matter how good I think I can come up with a press release, prMac writes a professional piece that goes beyond my expectations. That reminds me why I write software and nothing else. Also planning and letting prMac know who is your target customer early on helps prMac focus on writing a release for the right audience. I am always amazed by their work."