Sep 22, 2011 - LIME Marketing has introduced In Your Face by LIME 1.0, an iPhone app dedicated to easing the restless mind. The app is free and found on the App Store. In Your Face by LIME utilizes an augmented reality function, allowing users to throw pies at people in real time. The iPhone camera captures footage of your friend or foe as you throw a variety of pies in their face. The app's main features include targeting audience members, real-time pie throwing, multiple pie options and picture file storage.