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New iPhone App Scans Food Labels In-Store: Avoid Allergens and Additives

Apr 13, 2010 - A new iPhone App from FoodEssentials allows consumers to scan any food label in-store and immediately access a complete list of ingredient properties. For the first time ever food labels will be customizable and instantly understandable. FoodEssentials Scanner 2.0 uses a traffic light system to show the presence and value of any allergen, additive, ingredient or nutrient as set by the user. This will help people to interpret food labels and know what it is they are really eating.