CrumplePop Brings Flipover Effects to Final Cut Pro

in Multimedia (E)

[] Minneapolis, MN - CrumplePop today is pleased to announce Flipper, an effect for Final Cut Pro that lets busy editors create the popular "flipover" effect used in countless broadcast ad spots and television programs. Flipper works right on the Final Cut Pro timeline, without requiring a trip to another application. With Flipper, you can quickly and easily flip logos, text, photos, and video clips, all with a simple drag and drop operation. Flipper is based on Apple's Master Template architecture, so busy editors can use Flipper right inside of Final Cut Pro and save the time and expense of a visit to a VFX shop.

"If you watch television for five minutes, you will see this sort of effect being used everywhere," said Jed Smentek, lead designer at CrumplePop. "It's trendy, but it is in fact a very visually concise way of getting information across. It's very common that you will want to link several visual elements quickly and in an eye-catching way. For instance, a logo, a product name, and a price. Flipovers are perfect for this. Flipper makes it extremely easy to create the flipover look in a hurry, with excellent results. Editors these days are asked to take on more and more tasks that have traditionally been handled by a motion graphics specialist. If you are an editor, there is a very good chance that you will encounter a client who asks for this effect. Flipper will allow you to deliver it with minimum fuss."

CrumplePop Flipper let you grab any photo, logo, text, or video clip in your project and drop it into a flipover. Then drag and drop whatever you want to flip into. That's it - render and you're done.

Flipper supports 40 different video codecs, resolutions, and framerates including XDCAMEX, XDCAMHD, DVCProHD, HDV, all varieties of ProRes, DV, DV Anamorphic, PAL, 1080p, 1080i, 720p, 480i, 24fps, 30fps, 25fps, 50fps, and 60fps. Flipper works with both Final Cut Pro 6 and Final Cut Pro 7.

Pricing and Availability:
CrumplePop Flipper can be downloaded from the CrumplePop web site for $69 (USD).

CrumplePop is part of 612 Authentic Media, an award-winning film, tv, and web production studio located in Minneapolis, Minnesota. Copyright 2010 612 Authentic Media. All Rights Reserved. Apple, the Apple logo, and Final Cut Studio are registered trademarks of Apple Computer in the U.S. and/or other countries.


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