February 16, 2010 in Business (F)
[prMac.com] Portland, Oregon - Executives who map out impromptu diagrams and plans on whiteboards are actually putting them to use later with the Whiteboarder iPhone app from Avatron(r) Software, the developer of the Air Sharing(r) platform.
Many executives use their cell phone cameras to capture whiteboard images and find that the photo's glare, poor resolution and color make them unusable, according to Dave Howell, Avatron's CEO and a former Apple software engineering manager. Avatron's Whiteboarder uses advanced image-processing algorithms that whiten the board's background and enhance its clarity, while also allowing the user to crop and correct the vantage point of the image.
Howell added that brainstorming sessions are "famously unproductive" when whiteboard images aren't recorded and saved. Members of the audience lose focus and don't contribute when they scribble notes throughout an interactive meeting. Avatron used the file-sharing capabilities of its flagship Air Sharing(r) line to develop Whiteboarder, allowing executives to efficiently review and share meeting notes. The app allows users to save, e-mail and print these visual notes from their handhelds.
"With Whiteboarder, we saw a way to use Air Sharing's platform to help make brainstorming sessions more meaningful after the fact - and I think we've done that," Howell said. "The app really saves a lot of valuable time during and after meetings."
Whiteboarder users follow a three-step process to snap, select and save an image. Users re-align images by dragging the corners of the photo with Whiteboarder's magnifying glass controls. The app also allows users to organize whiteboard images with folders to quickly find and share meeting notes.
"We wanted to add editing capabilities to help people create crisp whiteboard images that most phones really can't replicate," Howell said. "It's just a great app to have when you're in a meeting."
* Compatible with iPhone
* Requires iPhone OS 3.0 or later
* 3.1 MB
Pricing and Availability:
Whiteboarder 1.0 is $1.99 (USD) and available exclusively through the App Store in the Business category.
Avatron(r) Software is a leading developer of popular applications across all genres for the iPhone and iPod touch, including Air Sharing(r) Pro and Air Sharing. Avatron's Air Sharing file-sharing app was downloaded by more than 1 million users in its first two weeks and has raised the bar for iPhone application design and quality. The company's Avatron Publishing division builds App Store programs around content created by market-leading media producers. Avatron was founded in April 2008 by Dave Howell, a former Apple software engineering manager, and a team of veteran Mac OS X programmers. The company is based in the Silicon Forest in Vancouver, Wash. Copyright (C) 2008-2010 Avatron Software, Inc. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.