E! Online Mobile App Launches New Features For the Academy Awards

in Entertainment (E)

[prMac.com] Los Angeles, CA - E! Entertainment, the global leader for celebrity and entertainment news and information, today announces the relaunch of its popular E! Online mobile app for the iPhone and Android platforms. In addition to a "facelift" and EVEN more engaging video content, the app now features the network's signature "E! Talk Box", which allows users to record their own video submissions for possible inclusion on E! and/or E! Online.

The E! Online mobile app will also bring viewers unparalleled coverage from the Academy Awards on Sunday, March 7, as well as leading up to the big event and in the days that follow, including news story updates directly from the red carpet, Fashion Police photos and exclusive video clips. As part of the app update, a new carousel navigation menu above the news section highlights the award season coverage with special video content and a new "Live from the Red Carpet" section.

Since its release in May 2009, the E! Online mobile application has been the go-to source for everything entertainment news and pop culture-related. Over 1.4 million iPhone and Android users enjoy the app on a regular basis, garnering 54 million page views and 1.3 million video views in January alone.

The new "E! Talk Box" feature adds a unique interactive twist to the application. For the first time, users can record their own video commentary (on supported handsets) on hot topics and celebrity headlines and submit them directly to E! where a few selected video responses will be featured on the air and online.

"With this relaunch, we're taking the E! Online app to the next level in terms of both content and interactivity," said John Najarian, Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group, "E! fans are passionate when it comes to their favorite celebrities and the E! Talk Box feature allows them to be heard loud and clear anywhere, anytime with a chance to end up on our air."

Additional features in the E! Online App include:

* Download full episodes of the hottest E! shows like The Soup, The Girls Next Door and Keeping Up with the Kardashians

* Keep up with the E! Online movie reviews and bloggers like Watch with Kristin and Ted Casablanca's Awful Truth

* Keep tabs on your favorite celebrities by creating your own celeb list - E! Online will deliver all the news from those celebs directly to your phone

Device Requirements:
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 1.2 MB

Pricing and Availability:
The E! Online mobile app is available now on iTunes and in the Android Marketplace as a free download. For more information visit E! Online under the mobile category.

Based in Los Angeles, Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming; and G4, offering the last word on gaming, technology, animation, interactivity and "geek culture" for the male 18-34 demo. E! is currently available to 97 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD. The Style Network currently counts 65 million cable and satellite subscribers and Mystyle.com keeps women up to date on all the latest fashion and beauty news on the web. G4 is available in 68 million cable and satellite homes nationwide and G4tv is a top web destination for video game news and information. Copyright (C) 2010 Comcast Entertainment Group. All Rights Reserved. Apple, the Apple logo, iPhone & iPod are registered trademarks of Apple Inc.


Amelia Stewart
Comcast Entertainment Group

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