One man brings portable 3D to market - Glasses not required

in Entertainment (E)

[] Fort Lauderdale, Florida - kode80 LLC today is pleased to announce the release of HoloToy 1.01, the first update to its remarkable 3D technology app for iPhone and iPod touch just 7 days after launching last week. This update introduces a remote controlled, user customizable robot that exists inside the virtual 3D space created by the HoloToy.

The hologram-like HoloToy technology is the work of one man, Ben Hopkins, inspired by a perspective trick that can be dated back to the 15th century. HoloToy works by distorting the 3D scenes displayed on screen in a way our brains would expect based on the current angle of the device, doing this in real time presents a believable 3D scene that appears to extend right into the device itself.

Recent Hollywood blockbuster's have shown that 3D is truly the next big thing in the entertainment industry; with TV manufacturers announcing their 3D capable sets at a price not dissimilar to those movie's budgets it is interesting to see alternative 3D solutions available to consumers right now through unaltered, off the shelf devices.

"When I began working on HoloToy I was skeptical as to whether the results would be believable but after I had the initial prototype up and running I knew this was something I wanted to explore more," said Ben Hopkins, founder of Fort Lauderdale, Florida based kode80 LLC. "HoloToy really is a blank canvas on which I can build anything from sculptures to games to interactive stories, it just so happens that the canvas is in 3D. The beauty of digital distribution is that I can create and push these explorations out to users on a weekly basis taking suggestions of what they'd like to see inside the HoloToy next."

HoloToy has been strongly received around the world with a lot of interest coming from the interactive industries. Ben said "the response to HoloToy has blown me away, I've had a lot of inquiries into the tech since it launched 7 days ago, it really seems to have sparked peoples imagination."

Device Requirements:
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 6.0 MB

Pricing and Availability:
HoloToy 1.01 is only $0.99 (USD) and available worldwide exclusively through the App Store in the Entertainment category.

kode80 LLC was founded in 2009 by Ben Hopkins to provide software development services to clients around the world. Ben has been writing software for 14 years on a variety of platforms ranging from game consoles to desktop to mobile. Copyright (C) 2009-2010 kode80 LLC. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.