iPhone Game Developers 7b5 Labs Aim to Help Save The Real World

in Games (E)

[prMac.com] Raleigh, NC - In Subatomic, 7b5 Lab's addictive game for the iPhone and iPad, players try to save the world - one particle at a time. Meanwhile, the real world could use saving, too. This weekend, and every Friday in May, 7b5 Labs will donate all proceeds from sales of Subatomic to the Grameen Foundation, a global nonprofit dedicated to providing funding to individuals in third-world countries working to improve their lives and their economies from the ground up.

In the physics-based microscopic world of Subatomic, players use gravity fields to coax particles of antimatter into reactor cores, collecting enough fuel to help launch a fleet of rockets to ensure the human race's survival after a global catastrophe. The goals are simple and the moves are simpler, but an ever-changing menagerie of hazards keeps players on their toes. Ultimately, only a zen-like calm can help bring order to the chaos and avoid a meltdown. Set amidst imagery from real-world electron microscopes and featuring a haunting soundtrack, unique controls, and beautiful special effects, Subatomic transports players to a microscopic world more alien than anything they've experienced.

The fictional video game world of Subatomic isn't the only way for tiny actions to save humanity. For over twenty-five years, the Nobel Prize-winning Grameen Foundation has provided "microcredit" to help motivated individuals in poor regions around the world bootstrap themselves and their villages out of poverty. In contrast to simple charity, the Grameen Foundation recognizes that individuals in economically repressed area have significant and underutilized skills and the motivation to use these skills to improve their lives. They lack merely the small infusion of resources and services needed to jumpstart their micro-businesses and start them on a path to self sufficiency. 7b5 Labs, also a small business, recognize the value in helping these women and men work to improve themselves, their villages, and the world.

This weekend, from Friday April 30 through Sunday May 2, and every Friday for the rest of May, 7b5 Labs will donate 100% of their proceeds from Subatomic directly to the Grameen Foundation. They encourage players to learn more about the Grameen Foundation's work, and challenge other iPhone and iPad app developers to follow their example and donate 72 hours of proceeds to the Grameen Foundation or other causes working to improve the long term well-being of our globe's residents.

Device Requirements:
* Compatible with iPhone, iPod touch, and iPad
* Requires iPhone OS 3.0 or later
* 18.2 MB

Pricing and Availability:
Subatomic 2.0.1 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games category.

7b5 Labs is a small development studio creating unique apps for the iPhone and iPad. Formed by a pair of former college roommates, 7b5 Labs' first project was bringing XPilot to the iPhone. XPilot, a classic space combat game and pioneer of online multiplayer gaming, had been all but forgotten when Sean Cier and Michael Sherman, who had played and crafted custom maps for the game while in college, revived it with a brand-new version optimized for the the iPhone and, later, the iPad. The result, available for free in the App Store, provides a unique multiplayer experience that exceeded even the original game. Subatomic is 7b5 Labs' latest creation. Copyright (C) 2010 7b5 Labs. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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