3D Storybook App Ranks in Top 20 iPad Books

in Books (E)

[prMac.com] Berkeley, California - The first children's 3D e-book iPad app, "3D Storybook - The Wrong Side of the Bed 3D!" has consistently ranked in the top 20 iPad Books category in the U.S. for the month of April and early May. Released on April 4, 2010 with the iPad launch, the app entered the top 20 on the same day, debuting at number 11. Based on the success of this first 3D title, See Here Studios has ramped up production for more 3D children's e-books and interactive educational apps.

Independently produced by a new small company, "3D Storybook - The Wrong Side of the Bed 3D!," ranks alongside apps by Disney and well-established books such as the Dr. Suess collection. It demonstrates the continuing disruptive potential of the Apple App Store and the opportunity for creative entrepreneurs to make a mark in the digital publishing industry.

See Here Studios has sought out forward-thinking artists to expand its library of titles, including Joe Rocco, a Los Angeles-based published children's book illustrator. Rocco states, "As an illustrator I'm very excited to be collaborating with See Here Studios on my first digital children's book. I know that they will work with me to make the illustrations and interactive elements as creative and beautifully designed as they can be. I look forward to exploring new ways of engaging readers with interactive touch-based text, sound and visuals!"

Like "3D Storybook - The Wrong Side of the Bed 3D!", upcoming apps by See Here Studios will include options to view the storyline and educational content in either standard 2D or enhanced 3D - offering 2 books in one. Custom music, narration and sound effects are designed specifically for each title, providing an engaging multi-sensory presentation not possible with traditional print publishing. The company is also developing extensive interactivity and animation features for its future apps.

The option to view app content in either 3D and 2D has been well-received by parents, children and educators. Jenny Ronquillo, a computer and technology educator at Pontchartrain Elementary School in Mandeville, Louisiana, describes the added value of apps with a 3D viewing option: "I know the children would love to watch something educational with 3D glasses...it's more engaging and interesting, and most of all, I think they would absorb more of the material because they would be paying closer attention!"

To ensure the high quality of their products, See Here Studios has established an app testing program with elementary school teachers. Ronquillo contacted the company to order 3D glasses for her classroom, and was subsequently invited to participate in the beta testing program. Other elementary school teachers are invited to participate in the program as well, and may contact the company directly for more information. Program benefits include feedback into app design, complimentary 3D glasses supplies, complimentary apps and on-site school presentations.

Parent and artist Colleen Proppe of Fairfax, California, describes the engaging aspect of 3D when combined with quality storytelling: "The Wrong Side of the Bed" is not only one of the most artfully and entertaining new picture stories for kids, but it uses 3D to draw kids in to another world - 'Mom, there's 3d on your iPod!' My boys, age 7-8, were completely mesmerized and definitely wanted to read more!"

To promote their e-book offerings, See Here Studios has organized public live readings of "3D Storybook - The Wrong Side of the Bed 3D!," similar to the author book reading events held by traditional print publishers. Author/illustrator Wallace E. Keller presents a live reading of the e-book at the Cartoon Art Museum (655 Mission Street, San Francisco, California) on Saturday, July 31st from 1 to 4pm. Free 3D glasses will be provided to the audience to view a movie projection of the e-book in the Gallery's screening room. Following the reading, Keller will answer questions from the audience and discuss the process of converting the 2D printed book into a 3D book, as well as the process of developing an interactive e-book for the iPad and iPhone.

On August 19, "3D Storybook - The Wrong Side of the Bed 3D!" caps off the Los Angeles 3D Society's Annual Awards Banquet (7:30pm, Armory Center For the Arts 145 N. Raymond, Pasadena, California). The live reading features large-screen dual projection presented by Keller and Ray Zone, the 3D professional who expertly converted the original artwork from 2D to 3D. Over his 25 year career, Zone has converted over 150 comics into 3D as has been called the "King of 3D comics." Yet "The Wrong Side of the Bed" was Zone's very first children's book project, one which he felt was uniquely suited to 3D: "With a richly illustrated story of the world turned upside down, Wallace Keller has created a perfect vehicle for 3D storytelling in 'The Wrong Side of the Bed.' In converting this imaginatively rendered world to stereographic imagery, I was given a wonderful opportunity to create a new form of visual space."

CNET selected "The Wrong Side of the Bed 3D" as one of the 5 "amazing iPad e-books for kids" and it has been well-received by other leading app review sites. The app features dynamic full-color painted illustrations viewable in both 3D or 2D. The original artwork and story was featured in the Society of Illustrators "Very Best of Children's Book Illustration" publication. Originally published in hardcover by bookseller Rizzoli International (New York/Italy), Keller co-founded the app development company See Here Studios to re-envision the title as an electronic book for the iPad/iPhone and to explore new modes of expression for children's books.

Device Requirements:
* Compatible with iPad
* Requires iPhone OS 3.2 or later
* 17.6 MB

Pricing and Availability:
3D Storybook - The Wrong Side of the Bed in 3D! 1.0 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category.

See Here Studios LLC was founded by professional animator/illustrators Wallace E. Keller and Valerie Mih, two independent artists who have a combined 35 years of experience in the media and children's book industries. Creative Director Wallace E. Keller has illustrated over 20 children's books and textbooks for Scholastic, Harcourt, Rizzoli International, McGraw-Hill and Houghton Mifflin. A graduate of Art Center College of Design in Pasadena, California, his illustrations have appeared in The New York Times Book Review, Business Week, Ms. and Psychology Today. His animation designs have been featured in Nickelodeon's "Dora the Explorer" and McDonald's "Willie Munchright" animated PSA series. Co-Creative Director Valerie Mih has created animation for feature films ("Toy Story II," "A Bugs Life"), television commercials (Hershey's Kisses) and computer games ("Star Wars Math", "Posit Science Brain Fitness Program"). A graduate of the University of Southern California School of Cinematic Arts, she has directed and produced award-winning educational films, including shorts for PBS and an animated documentary on Albert Einstein.


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