Touchoo releases Thumbelina 1.0 for iOS - An Engaging PictureBook App

in Books (E)

[] San Francisco, California - Touchoo today is pleased to announce the release and immediate availability of Thumbelina 1.0, their latest interactive picture-book for iPad, iPhone, and iPod touch. Following the success of its previous Book-Apps, Thumbelina offers a fun and immersive reading experience for parents and children. The App will be available in 5 major languages, and at an introductory half price until August 31st.

Thumbelina, the classic Andersen fairytale, tells the tale of a tiny flower girl, who goes through many adventures and eventually reaches her "happily ever after." This adaptation to touchscreens sports a fresh design, age-appropriate interactivity and rhyming text. The story makes the readers an important part of the adventure, as they interact and help Thumbelina along her way through various interactions.

"Kids, same as adults, are reading fewer and fewer books. This has a major impact on literacy and on success later in life" says Touchoo's co-founder and CEO, Omer Ginor. "For the first time in many years, we now have a chance to reverse this process. Bringing a timeless fairy tale such as Thumbelina to young readers in a creative, charming and immersive form - is a great way to re-connect children to the joys of a good storybook and to encourage lasting reading habits."

The book has been carefully translated to offer equally rhyming and sing-song versions in Spanish, French, German and Japanese; an added bonus for multi-lingual families.

Thumbelina offers readers to:
* Hear the story read by a narrator or record themselves reading the story
* Participate in the story through age-appropriate interactivity
* Control sound effects
* Choose auto page flip to accommodate young readers

Thumbelina's developmental benefits
* Nurtures the capacity for empathy and for reference to the other
* Increases the ability to cope with difficulties and failures
* Encourages the capacity to seek help
* Nurtures the ability to follow a narrative

Supported Languages:
* US English, French, German, Japanese and Spanish

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 3.1.3 or later
* 10.7 MB

Pricing and Availability:
Thumbelina 1.0 is offered at a special introductory price of $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category. The special price expires August 31. For more information, see Thumbelina's webpage, or download the press kit. Review copies are available upon request.

Whether you're cuddling together with your preschooler for story time, stuck in traffic with an impatient toddler, or on a trip with the family - Touchoo books bring you an immersive, fun and developmentally-sound alternative to mindless and to benefit-free media consumption! Touchoo's vision is to create a new and improved genre of children's books, which cherishes what children have enjoyed for ages, without ignoring the unique opportunities available to this generation. We aim to combine the beauty in traditional picture books with the amazing intuitiveness and flexibility of touch screen technology. Our books are meant to be a bridge to help reconnect kids to stories and to books through an immersive experience. Copyright (C) 2010 Touchoo. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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