New Mobile App Improves Essay Writing Skills in College and High School

in Education (E)

[] Charlottesville, Virginia - With successful sales of its various essay writing apps, Niles Technology Group had to think hard about what to do for a second act. It did not take long to realize that bigger and better is the answer. Introducing Essay Czar, the most comprehensive essay writing handbook ever written for college and high school students. Essay Czar can be effectively used, for years, by one student, as well as seamlessly shared in today's collaborative classroom.

"Essay Czar is quite a departure for our company, but it was one we knew we had to take," states Michael Niles, President of Niles Technology Group. "With the explosive growth of the iPad, the initial apps, which were designed for the iPhone and iPod, had to be upgraded. The first apps were also somewhat complex and included multiple writing pages and fail safe back-up features. Needless to say, students really like those apps, so we were hesitant to change the design."

After the release of the iPad, schools started purchasing iPods and iPads over the summer, and teachers prepared for true mobile tech classrooms. Mr. Niles continues, "However, after talking with teachers, the "sharing" of apps became an issue because many devices are shared between students. They were finding out that many apps cannot be shared - therefore, an app that can be "handed-off," with the device to another student, is desired. Teachers also want something with which everyone is immediately comfortable, plus a navigation system where a student can easily be directed to one part of the app. The eBook format emerged as the most sensible solution."

Essay Czar joins the familiar, a book, with the detailed essay writing instructions, which is something students have not had before. With explanations and step-by-step writing instructions for over 40 types of essays (including the all important SAT essay), Essay Czar takes essay writing to new heights. Students are smoothly guided through the writing process, from beginning to end, with a conversational tone that keeps them thinking and engaged.

Mr. Niles further explains, "The writing style was one of the most difficult parts to develop. We know students are not enamored with formal textbook language, and they also do not want to read endless amounts of information for each essay. So the trick is to deliver just the right amount of instructional content in a format that essentially gets the job done before students get tired of reading. And, since the other Niles Technology Group apps use virtually the same content, we gathered and incorporated timely in-the-field feedback. We do believe we have succeeded as our tests and reviews, with students, passed with flying colors."

For students, Essay Czar is the answer to many of the questions they have about essay writing; it actively prevents writer's block; and, it is probably the only essay writing handbook students will need. For schools, Essay Czar qualifies for iTunes Volume App Purchase Discount making it a very justifiable and accessible purchase. Mobile Learning is now part of the 21th century classroom, and Niles Technology Group is dedicated to providing students with top-of-the-line educational apps. Contact Michael Niles at the Niles Technology Group for more information.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.1.3 or later
* 1.8 MB

Pricing and Availability:
Essay Czar 1.0 is $29.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category.

Niles Technology Group was founded in 2007 to develop software for emerging technologies and is developing a series of mobile computing applications dedicated to teaching superior writing and logical thinking skills. With its experience in the technology and content required to develop full-featured products for students, Niles Technology Group is already in the top 25 of all iPhone app publishers and the Achievers Writing Center and Essay Writing Wizard apps have sold successfully worldwide. The key to Niles Technology Group's success is specificity. Each app is specific to the writing task at hand. Michael A. Niles, the founder, was formerly, for eight years, the President and CEO of The Right Education, Inc. (TRE), a web-based educational technology company that developed The Learning Accelerator. He looks forward to continuing to bring top-line education products to the mobile computing marketplace. Copyright (C) 2007-2009 Niles Technology Group. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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