Marco Friend Locator 1.1.1 for iOS/Meeting by Smartphone Just Got Easier

in Social Networking (E)

[] Brooklyn, New York - Uncommon Projects today is pleased to update Marco Friend Locator to version 1.1.1 for iOS. The iPhone friend finder has been used in over 30 countries on 5 continents since launching in Fall of 2010. The current release adds numerous requested features from the users.

The new updates add even more functionality to the mobile application. When a user initiates a Marco session the application encodes the user's neighborhood into the SMS message, allowing recipients of the SMS to see where you are before opt-ing into the private session. A number of feature enhancements requested by users have been made to increase the speed and functionality of the app. Recently located contacts are now automatically included in the contact selection screen. Users, can now easily zoom directly into their contact with one click. A new "Ping" feature allows an app user to send location updates and messages as they travel. Finally, the app has been made backwards compatible with iOS 4.0 so that users older OSes can use the app too.

Marco Friend Locator 1.1.1. is a free SMS powered app that shows the user's location on a map, along with that of any friend with a smartphone so they can find each other easily. On launch, the app displays the user's position on a street level Google Map, and they may then ask their friend's location using SMS. The recipient, who need not have the Marco app on his or her smartphone, can choose to respond. By doing so, the recipient connects to the Marco website which automatically reads the smartphone's current location. Now linked, the user can see both their locations automatically, and may request directions if necessary.

The owner of a compatible smartphone will see their location on the Google Map, as determined by the location finding system of their own device, and may manually correct it for greater accuracy before sending it out with the click of a button. Now both users can see each others' locations on their respective maps. The original user of the Marco app can zoom in, watch their progress live, and even get directions.

Marco was designed to be compatible with iPhone, Droid, Pre, WinMob, and Blackberry devices. If a recipient's smartphone does not support location finding, they still see the sender's location and the sender is immediately notified. The locations and connections are never posted publicly and the sessions are time limited. Marco promotes a private experience that will appeal to the widest audience of casual, non-technical, and business users. The app has been carefully designed for maximum compatibility across devices, ease of use, and absolute privacy.

Feature Highlights:
* Find someone when you're lost
* Show someone where you are
* See progress on a real-time map
* Works with iPhone, Android, and more
* Marco does not broadcast the user's location
* Each request is opt-in
* No personal data is stored
* No accounts required
* As simple as three taps
* As fast as SMS
* Recipient doesn't need the app
* A lightweight app and no social networking

One in four adults in the U.S. has a smartphone and the number is expected to double by the end of 2011. Navigating (maps) and Social Networking (Facebook) are two of the top four uses of smartphones according to a recent Nielson study. Google, Facebook, and Foursquare each have location applications for smartphones. But privacy issues at those brands and recent studies all point to serious privacy concerns by a majority of mobile users. Marco enables parents, partners and colleagues to meet one another without social networking or broadcasting their location. Marco focuses on local, urban, pedestrian mapping, "micromapping", with the goal of refining the last 100 yards of wayfinding. By finding friends on a shared map, Marco helps solve the problem in a simple, private fashion.

"Marco Friend Locator is the simplest solution for locating and meeting friends," stated developer Tarikh Korula. "The new features make it the must have utility for any smartphone user."

Device Requirements:
* iPhone or iPod touch
* iOS 4.0 or later
* 2.2 MB

Pricing and Availability:
Marco Friend Locator 1.0 is a free app available worldwide exclusively through the App Store in the Social Networking category.

Based in Brooklyn, New York, the Uncommon Projects team is a privately funded company founded in 2004 by ITP alumni Josh Rooke-Ley and Tarikh Korula. With their strong blend of software and hardware development, Uncommon Projects' passion is to craft innovative technology for embedde, iPhone and mobile platforms. Copyright (C) 2004-2010 Uncommon Projects. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks may be the property of their respective owners.


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