January 11, 2011 in Accessories (E)
[prMac.com] Boston, Massachusetts - Startup venture Creativity Different today is pleased to announce the mBrace. The mBrace is a simple and stylish accessory for your Macbook Pro designed to improve the comfort and convenience of carrying a notebook around the office, on campus or anywhere you take your Mac.
The mBrace, made from a high quality Acetal plastic and incredibly strong Uretek fabric, easily and securely attaches to a Macbook without affecting any of its typical uses. You can leave it on your Macbook Pro all the time because even with the mBrace attached, the Macbook Pro still fits nicely in most bags and sleeves with no problem. It even fits with most covers and cases attached. But just in case, the mBrace detaches as effortlessly as it attaches to your notebook. And as a bonus, when attached the handle can rest underneath the Macbook Pro to provide an angled keyboard and ventilation prop.
The mBrace is the first project for Creativity Different, a startup venture with the mission to designs and manufacturers innovative and stylish mobile accessories. Creativity Different intends to leverage Kickstarter to raise financing for manufacturing costs through donations. As an incentive, each donor of $30 or more will receive a complimentary mBrace when they are available to the public (effectively a pre-order). Creativity Different anticipates a late spring 2011 release of the mBrace. The Kickstarter approach is all or nothing. If Creativity Different cannot generate enough interest (2500 pre-orders) by Feb 10th, none of the donors will be obligated and the project will not be funded.
"I am really excited about this opportunity to finally bring the mBrace to life and I am equally excited to have discovered the Kickstarter platform and community that made this opportunity possible." says Terrance Kirkwood, founder of Creativity Different.
Creativity Different, started by Terrance Kirkwood in Boston, MA in 2009, designs, manufactures and markets stylish and innovative accessories for mobile technology. Kickstarter is the largest funding platform for creative projects in the world. Every month, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film,art, technology, design, food, publishing and other creative fields. Each and every Kickstarter project is independent. Copyright (C) 2011 Creativity Different. All Rights Reserved. Apple, the Apple logo and Macbook Pro are registered trademarks of Apple Inc. in the U.S. and/or other countries.