MediaLAB, Inc. acquires Going to California - Popular Travel Website

in iAnnouncements (E)

[] San Clemente, California - MediaLAB, Inc. reported today that it has completed the acquisition of the travel website, "Going to California", a popular website that focuses on leisure travel throughout the state of California. The acquisition of Going to California adds a second, high-traffic website to the company's expanding online presence which includes web and mobile.

"Going to California" offers discount ticket prices on attractions, dinner cruises, harbor excursions, adventure tours and dozens of other outdoor activities. Visitors to the site can also book a southern California hotel.

"Adding Going to California to the SoCal Media Group doubles our website traffic which is a big win for our advertisers. Our goal is to offer SoCal advertisers unparalleled value in print, web and mobile," states Jim Kirkwood, MediaLab President. "We will continue to add quality media properties to the SoCal Media Group that meet our criteria."

For 20 years MediaLAB has been a leading edge media company and first mover in many new media technologies. MediaLAB's various media properties have been combined into The SoCal Media Group which consist of SoCal Magazine, Welcome to SoCal, SoCal Mobile, Going to California and the App Stores top selling Disneyland iPhone app, Walkee iGuide to the Disneyland Resort.

Located in San Clemente, California, MediaLab, Inc. is a leading publishing company covering the the Southern California tourism market. MediaLAB developers are devoted to creating mobile applications. The work excites them! Because of they want to share their passion, MediaLAB developers put lots of easy-to-use, detailed yet entertaining fun into every app they make. The company's commitment to only producing applications of the highest quality only fuels the enthusiasm these developers have for finding ways to enhance user experience on the iPhone, iPod touch and iPad. Copyright (C) 2011 MediaLab, Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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