Northern Michigan iPhone App - Traverse Traveler Hits 1000 Downloads

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[] Traverse City, Michigan - A new iPhone App called 'Traverse Traveler' has hit the 1000 download mark in just 25 days. The free app is designed to help visitors to the Traverse City area connect with wineries, restaurants and attractions.

"We are very happy with the response both by downloads and media reaction," says Brandy Wheeler, the app developer. "Since it's a uber local app and it's in the middle of winter here in northern Michigan, it's a significant number of downloads. It's especially noteworthy because it's a slower time of year compared to the busy summer season. While it was designed for visitors, people stop me in the grocery store and tell me they love the app," adds Wheeler.

Traverse Traveler features the best destinations in the Traverse City region, in a convenient interactive resource. Visitors and locals can use Traverse Traveler to:

* Plan a wine tour with driving directions from one winery to the next
* Discover local events and buy tickets before leaving home
* Research local hotels, pinpoint their location on Google maps
* Call to book a reservation for a hotel or restaurant
* Find a nearby attraction such as a lighthouse or a museum
* Find the quickest route from the hotel to the ski lodge, with point-by-point directions

There are thousands of apps out there, many of which promote restaurants, movie theaters or general information about an area. So what makes Traverse Traveler unique?

Descriptions include information many other apps leave out such as photos, hours, admission price or specials. Since it was designed and written by locals, Wheeler believes it'll have the local features and insight others can't possibly know about.

Listings are ordered by proximity to the iPhone user. So if you're hanging out on Leelanau County, the listings nearest to you come up first. This is helpful for finding a hotel for the night, or the closest bar.

Wheeler says, "Our maps and directions will make it easy to navigate from one location to the next. You can hop from Black Star Farms Winery to Bel Lago Vineyard without getting lost along the way. Plus, the visitor will be able to find the out-of-the-way restaurant or local hotspot that's just off the beaten path."

"Another cool feature," says Wheeler, "If you want to tell your friends about a great microbrew you just tasted, you can post it to Facebook or Twitter or even email info to your friends without leaving the app."

Events are organized by date to let you know what's going on while you're in town.
'Near Me' feature pinpoints the 25 listings closest to the iPhone user, from within all categories.

The Traverse Traveler iPhone app was produced by Wheeler's Mealtickets & Unusual Ideas company, a 10-year-old Traverse City marketing service with "little card displays" in over 70 locations throughout Grand Traverse, Benzie and Leelanau County. The displays promote area restaurants and attractions, with pocket-sized folding cards that visitors pick-up at hotel front desks. "The number one reason our little cards are so popular among visitors is their size. Travelers love them because they fit in their pocket or purse...right next to their phone. The iPhone app is a natural extension of our services. As a small business owner I work hard to keep up with technology and the needs of my customers. The app is a great way to do just that," says Wheeler.

Traverse City is a year-round Pure Michigan destination. Millions of travelers flock to this area each year drawn to the beauty of its natural resources, and the character of each community. From distinctive restaurants and award-winning wineries, to family-friendly activities and day trips, each destination offers an authentic glimpse into the local lifestyle.

The Traverse Traveler iPhone app is a handy mobile guide for the Traverse area visitor. The creative design features local restaurants, lodging, wineries, attractions, shopping, events, services and more.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.1 or later (iOS 4.0 Tested)
* 2.4 MB

Pricing and Availability:
Traverse Traveler 1.2 is free and available worldwide exclusively through the App Store in the Travel category. For more information on Traverse Traveler, or to add a business listing to the app, visit them online. The app is being promoted by Westwind Communciations iPhone App Publicity.

Mealtickets & Unusual Ideas(R) mission is to provide Traverse area visitors with useful information and directions to local restaurants and attractions, in a colorful, convenient and portable way. Launched by Brandy Wheeler in 2001, Mealtickets has distributed over 1.2 million cards to area visitors. The Traverse Traveler iPhone app is a handy mobile guide for the Traverse area visitor. The creative design features local restaurants, lodging, wineries, attractions, shopping, events, services and more. Copyright (C) 2011 Mealtickets & Unusual Ideas. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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