The App-Centric Enterprise: An Exclusive Corporate Briefing

in Business (F)

[] Keystone, Colorado - announced the availability of The App-Centric Enterprise, a private 80 minute corporate briefing to help business owners, managers, and executives gain a comprehensive understanding of the emerging app market model and how it will affect an increasingly mobile workforce. With the recent announcement of Apple's iPad 2 and a surge of business apps and expected enterprise adoption of tablets and smart phones for business use, business leaders now, more than ever, need to engage workers and the new reality that apps will soon provide the foundation of all mobile work.

The App-Centric Enterprise briefing topics cover a wide range of issues concerning mobile apps, enterprise app resource planning (EaRP), and app development considerations.

* Consumerization of IT
* Noted Mobility Trends
* App-Centric Workers
* Strategic Mobility
* Enterprise App Resource Planning (EaRP)
* Security and MDM

Through its consumer campaigns, Apple has cemented the idea that there's an "app for that" and by "that", Apple means just about anything you can imagine.

This positioning is taking hold in business, government, religion and everyday lives of individuals across the globe as the popularity of iPhone, iPodTouch, iPad, and now iPad 2, has grown rapidly and pervasively since iPhone's debut in mid-2007. Conceptually and literally, this positioning has also spilled over to non-Apple environments such as Android-based phones and devices. App stores are erupting for every viable smart-device platform and operating system.

Apps have become a meaningful abbreviation for technology that just works. Apps provide a common and easily understood idea that has been widely accepted as a solution - indeed a means to get stuff done quickly and effectively. Humans across the globe see apps as the pathway to achieving objectives, whether simple tasks or complex processes, and they've begun to vote on this model [literally] with gestures of resounding approval.

Good apps create and sustain long-lasting relationships with users and they find their way into prominent visibility on mobile devices. Bad apps are quickly tossed aside as users exercise real-time [natural] selection for solutions that make their professional and personal lives better. Apps are quickly becoming the life-link between users and businesses - they represent the brand equity of that relationship and users can assess the benefits of apps at relatively low costs.

This excitement for apps, and the app market model that satisfies demand for increasingly useful mobile solutions, can be fully understood in iPadCTO's 80 minute briefing which includes 40 minutes of informative and entertaining content followed by a 30 minute private and secure Q&A session led by Bill French, Founder and Chief Editor of iPadCTO and Sr. Editor of iPhoneCTO.

Pricing and Availability:
Private secure briefing sessions for up to 16 people start at $995 and are available weekly at your team's convenience. Slide deck and speaker notes are provided at no additional cost and video/audio recording is allowed. More information is available from the iPad CTO website.

iPad CTO is a fast-paced news portal that provides news and technology advisories for C-level executives who use the Apple iPad(R) or are contemplating integrating the iPad into their organization. We cover breaking news and stories that are important to business and enterprise executives with real-life, in-depth information to help them leverage iPad(R) for critical business and competitive advantage. Copyright (C) 2011 iPad CTO. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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