iApps Brings Power Of Semantic Search And Discovery To The App Store

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[prMac.com] New Dehli, India - iApps.in is pleased to announce the release of its App Store search and discovery service. As the number of apps keep rising, finding the quality apps has become a challenge for many users. iApps.in's natural language search technology allows users to search for iPhone, iPad and Mac apps through an intuitive interface.

There are three building blocks to iApps.in service - semantic technology, human curation and intuitive interface.

Semantic technology is based on natural language processing (NLP) research and allows a user to enter an arbitrarily long query to search apps. This feature also allows third parties to use iApps.in API to provide contextual app recommendations based on a tweet, an e-mail or a web page that a user accesses.

iApps.in blends the semantic technology (relevance) with the human curation (popularity) in terms of app ratings and ranking provided by App Store users. This enables good quality apps to surface in the search results while spam apps stay away.

The intuitive interface is designed such that a user can quickly compare the relevant apps based on prices and ratings and directly connect to iTunes to buy the app. iApps.in is continuously innovating the novel ways to search apps from different form factors and improve the user experience.

For more information please visit the iApps website.

iApps.in is an "Intelligent App Search" company that helps iPhone, iPad and Mac users find the quality apps. The company specializes in semantic technology and develops innovative search and discovery solution for Mobile and E-commerce verticals using advanced technology research. Copyright (C) 2011 iApps.in. All Rights Reserved. Apple, iPhone, iPad and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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