March 9, 2011 in Business (E)
[prMac.com] Melbourne, Australia - Melbourne developers launch PollMate: a targeted, fast, affordable and philanthropic quantitative research tool. The PollMate iPhone app allows anyone with a question to target people with answers. It uses Apple's 'Push Notification Service' to push polls to users, who can then donate points to charity partners RSPCA animal welfare or Starlight Children's Foundation.
Smartphone users will be part of a revolution of the research industry with this week's launch of the application PollMate. The power of public opinion is no longer the domain of the big market research companies as PollMate allows anyone with a question to target people with answers quickly and cheaply.
PollMate is a free iPhone app whereby users can answer polls and earn credit points, which can then be donated to a PollMate charity partner - RSPCA or Starlight Children's Foundation - or used to conduct polls. The functionality is unique in using Apple push notifications to deliver polls to a pre-defined and targeted number of respondents in 30-minute batches.
Australian Julian Dunham created PollMate as a way to make research democratic and philanthropic.
"As program director of a not-for-profit leadership group, I was becoming increasingly frustrated by the time it took to get people to respond to surveys online.
"I dreamt up PollMate last Easter as a way for anyone with a question to do the type of market research normally reserved for big corporations with big budgets.
"Imagine a huge network of iPhone users answering questions quickly and easily, no matter where they are. It's a far more democratic process, giving people a chance to voice their opinions, have fun with their phone and give back to a worthy cause."
Pollers can target by demographics such as age, gender, and location and can pre-determine the number of responses and length of time for the poll. Results can be received potentially within hours of conducting the poll. The question/s then appears on the users' phone as a push notification to either answer or ignore. Users can choose to receive anywhere from 1 to 20 to limitless polls in a day.
It costs one credit point to conduct a poll per question, per person at a cost of 8 per question but as little as 5 for bulk purchases. Users earn one credit point for every question answered which they can then use to run their own poll or donate to charity at a value of 1 per credit.
One of the most compelling elements of PollMate is the ability for users to donate their points to charity.
Heather Neil, CEO RSPCA Australia said, "PollMate is an exciting way for RSPCA to generate interest in our work in this increasingly tech-savvy world. We are looking forward to discovering what the opinions of people are on a range of animal welfare matters."
"Starlight is pleased to be part of this partnership," said Louise Baxter, CEO Starlight Children's Foundation. "It's a creative new way for Starlight to find out what our supporters think and also to give people the opportunity to support seriously ill children."
Melbourne developers, Conduct HQ, created the app using cutting-edge technology.
PollMate is a clever collision of modern database design, web interface and smartphone functionality. The designers have utilised some of the newest aspects of information technology to create a survey mechanism for the 21st century.
The use of Apple's "Push Notification Service" to push polls to users is quite different to most surveying platforms. The user can specify how many polls and between which times they would like to receive polls.
PollMate uses push technology through a constantly-open IP connection to forward notifications from the servers of the PollMate application to the users' iPhone. A user is therefore notified every time a new poll is available to complete. These work even when the application is not running on the users' iPhone and at no additional cost.
Melbourne-based Conduct HQ built PollMate. Conduct designs and builds creative digital solutions geared toward helping businesses grow, specialising in beautiful, engaging, functional websites plus web, iPhone and iPad applications. Conduct has two core commitments: creativity and delivery.
Conduct has always had an interest in emerging technologies and new media, meaning developing products like mobile applications has been a natural progression for us. There is no question that the mobile platform is more than a trend. Mobile interaction is helping pave how business will be done in the future across most industries and applications make up a large part of our mobile use. Conduct helps businesses keep up with these emerging technologies as they continue to naturally intertwine themselves into most aspects of people's everyday living.
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 1.4 MB
Pricing and Availability:
PollMate 1.0 is free and available worldwide exclusively through the App Store in the Business category.
PollMate is a new company owned by app creator, Julian Dunham. PollMate is a democratic research tool that allows anyone with a question to target people with answers. Copyright (C) 2011 PollMate Pty Ltd.. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.