Can Young Girls Reject the Color Pink? New Storybook App says Yes

in Books (F)

[] Silver Spring, Maryland - I Don't Like Pink!, a new story written and illustrated especially for the iPad and iPhone by Brooks Jones, features a strong-willed young lady named Gabi who isn't shy about expressing her displeasure with a gift she receives from her grandmother. A visit from a friend right after the present is opened provides an unexpected resolution to the problem, and a fresh take on the meaning of gift appreciation.

"I think it is important for kids to develop and express their own likes and dislikes, regardless of traditional gender stereotypes. What is important, too, is to develop the social skills to communicate those opinions in a way that leaves others free to have their own preferences," says Lynette Mattke, PicPocket Books co-founder and publisher. "The color pink is loaded--it is more than just a color, because there's a historical tradition of pink representing particular attitudes and behavior."

"I have two young daughters, and at their age, pink is everywhere," adds Jones. "I started wondering what might happen if a young girl really didn't like the color. I want kids to know that it's okay for them to like any color they choose--and that there are creative ways to handle conflict."

I Don't Like Pink! is a full-color, interactive storybook app that features original music, subtle animation that follows the story, and a professionally recorded voiceover by the author. The app is optimized for iPad (iPhone version coming soon).

About Brooks Jones
Brooks Jones is a writer/illustrator of picture books for children and is a member of the Society of Children's Book Writers & Illustrators. She is a graduate of the College of Design at North Carolina State University and has two decades of experience in graphic design, marketing and advertising. I Don't Like Pink! is her first published children's book. For more information, including illustration samples and free downloadable activities for kids.

Device Requirements:
* Compatible with iPad
* Requires iPhone OS 3.2 or later
* 15.3 MB

Pricing and Availability:
I Don't Like Pink HD 2.4 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category.

Established in the spring of 2009, PicPocket Books was founded by the husband and wife team of Lynette and Manuel Mattke, who share a passion for children's literature and technological innovation. To download any of the PicPocket Books apps, please visit the iTunes App Store and search for 'PicPocket Books.' PicPocket Books offer parents and their kids an alternative to flashy, and sometimes violent, fast-paced video games. Their book apps have some simple animations and/or interactive hot spots to encourage exploration and engagement. Overall, they strive to remain quite faithful to the original books with their apps and want to be careful not to obscure the reading experience with too much interactivity. They champion books and reading aloud to kids, and see bookapps as supplements, not replacements, for print books and the valuable time parents can spend reading with their kids. If having kids' books available on mobile devices means more exposure to stories and enthusiasm for reading for kids, then that is a success! Copyright (C) 2011 PicPocket Books. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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