Obstetrician Amazed at Ability of Baby Birthday to Predict Delivery Date

in Health and Fitness (E)

[prMac.com] Pasadena, California - Initial figures have been released demonstrating the ability of the Baby Birthday iPhone app to predict when an expectant mother will deliver. Initial analysis of the data shows that the model is 58% accurate at predicting the exact date of delivery. Obstetrician and developer of Baby Birthday, Dr. Toni Morrissey notes, "This is amazingly 11 times more accurate than the due date itself! The date calculated by Baby Birthday outperforms the due date at predicting delivery 83% of the time."

Dr. Morrissey points out that babies rarely are born on their actual due date. Many factors determine when a mother will deliver, including when she goes into labor, when her water breaks, or when she might need to be delivered for some other reason to reduce the risk of complications.

Baby Birthday for the iPhone predicts the baby's actual delivery date based on the mother's medical history, examination, progress through pregnancy, and many other factors, even including the small effect of large changes in the barometric pressure.

Baby Birthday also calculates the chances a mother will deliver in a certain time frame. This is useful for planning when to stop working, for example, or when to have family come into town to help. It is especially useful for those in the third trimester, when the predictions change daily.

Dr. Morrissey remarks, "I have been amazed at how often the estimate is exactly correct! My goal in developing this product was to help pregnant couples and their health care providers get a better idea of when to expect the baby's arrival, since the due date itself is only accurate 5% of the time. I am so pleased that patients are finding it fun to use. The fact that the predictions are often so accurate just makes it even better."

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.1.3 or later (iOS 4.0 Tested)
* 2.3 MB

Pricing and Availability:
Baby Birthday 1.1 is only $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Healthcare & Fitness category.

Toni Morrissey, MD is an obstetrician/gynecologist in private practice in Pasadena, California. Copyright (C) 2010 Toni Morrissey, MD. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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