Freeway 5.5 Express Launched in the Mac App Store

in Web Design (E)

[] Oxford, United Kingdom - Award-winning web design application, Freeway 5.5 Express (AS), is now available in Apple MacApp Store. Pitched squarely at the consumer/home user market, Freeway 5.5 Express is being offered at a special introductory price of just $29.99 (USD).

"We are really pleased to have Freeway 5.5 Express available via the Mac App Store. It will raise the profile of our family of products and make us many new friends," commented Softpress Managing Director Richard Logan.

Softpress offers a free download of its Freeway companion Showcase gallery and slideshow app to all Mac App Store Express purchasers.

Freeway, famous for its visual design model, ease-of-use and clean efficient standards-compliant code generation, is the tool of choice for Mac users who prefer to focus on their design, not the code. Freeway 5.5 Express has many advantages over its competitors in the consumer user space:

Design freedom
Freeway Express is based on a DTP application, not an HTML editor. This means it works like any drag and drop application. And there's no need to know HTML.

While a large number of templates are available, the best part about using Freeway Express is in starting with a blank page. Design exactly what you want without having your ideas constrained by the someone else's vision. And if you can't come up with an idea, the templates are always there to fall back on.

Master pages
Tired of typing/copying and pasting the same thing over and over again? With Freeway Express, those days are over. Use the Master pages to set up items that never change, like your logo, navigation and footer. Each time you create a new page, Freeway Express automatically brings your Master page content along for the ride. You just add your content!

Design for all browsers
Freeway Express makes it easy to design pages that work on all modern browsers. The HTML generator built into Freeway Express always writes clean, standards-compliant HTML for you.

Rich media
Import movies, audio, and Flash into Freeway Express - without writing a single line of code.

Freeway Express, like its big brother Freeway Pro, can use a wide-range of included plug-ins to easily add dynamic content and perform repetitive actions.

About Showcase
Showcase lets you create a gallery or slideshow from scratch in minutes, with thousands of fully-customizable options. Showcase lets anyone - even absolute beginners - effortlessly build a professional, feature-rich gallery or slideshow faster than you'd ever think possible.

System Requirements:
* Mac OS X 10..6.6 or above

Pricing and Availability:
Freeway 5.5 Express is available on an introductory basis worldwide through the Mac App Store at $29.99 (USD) or local equivalent price.

Softpress was founded in 1993 to address the emerging needs of professional publishers and designers for cross-media authoring tools. Freeway, and its extensive feature set, result from Softpress' ongoing efforts to identify and meet the real needs of web designers in today's environment. Softpress creates tools that many people rely on for their day-to-day business, so they listen carefully to their customers. Future upgrades and product offerings will continue to demonstrate Softpress' commitment to quality, leading-edge innovation and customer service. Copyright (C) 2011 Softpress. All Rights Reserved. Apple, the Apple logo and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries.