June 9, 2011 in Lifestyle (E)
[prMac.com] Los Angeles, California - Pose, a free mobile shopping app built specifically for fashion, just launched its 2.0 platform for Apple iOS. Pose 2.0.1 allows users to create a profile, follow friends and trendsetters as they shop, and track the latest releases from top brands and retailers. Users are granted their own Pose profile on the web. Pose's new platform allows users to broadcast their style finds (by photographing products, attaching brand info, store location through geo-tagging, and price details) instantaneously, and to share those discoveries across Twitter and Facebook.
"Pose empowers consumers to build a community with like-minded shoppers, and to capture and share their shopping conversations in real-time," says Pose's CEO, Dustin Rosen. "Pose grants retailers and brands unparalleled opportunities to engage and connect with consumers as they shop, browse and discover products."
Fashionistas like Blair and Elle Fowler - two of the YouTube style community's top stars and advisers to Pose, are flocking to the platform. "What's great about Pose is that we can share our hauls in real time. We don't have to wait to get to our computers, and shoot and upload a video before we can share our fashion finds," says Blair. "Pose empowers everyone to be their own stylist!" adds Elle.
YouTube's haul community revolves around the sharing of videos (or 'hauls'), which cover fashion and beauty. To date, the Fowler sisters have received over 246 million total views across their YouTube platforms.
Retailers and Brands can use the Pose platform for unique promotions and deals that activate consumers in the most engaging environment possible: in-store. Brands like Levi's, Aerie by American Eagle, DKNY and Jewelmint.com have profiles on the burgeoning platform.
Pose also functions as a fashion crowd-sourcing platform. Users have the ability to love items, allowing brands, retailers and shoppers to get instant feedback on products. The Pose 'popular' feed highlights the most popular items from 'today,' 'this month' and 'all time,' showcasing which products are trending.
* US English, German, Romanian, Russian and Spanish
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 3.7 MB
Pricing and Availability:
Pose 2.0.1 is free and available worldwide exclusively through the App Store in the Lifestyle category.
Pose allows you to follow friends and trendsetters as they shop in real-time, as well as track the latest releases from top brands and retailers. Copyright (C) 2011 Pose. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.