June 13, 2011 in Lifestyle (E)
[prMac.com] Austin, Texas - Texas Monthly today is pleased to announce the launch of a new website, "Texas Monthly BBQ", and a new free iPhone app, the Texas Monthly BBQ Finder, designed to connect barbecue enthusiasts all over Texas - and around the world. The website and app will help users locate the best barbecue and provide a social network where BBQ joints are discussed, debated, and discovered. Casual observers can drop in to see what others are saying, while serious aficionados can engage in a little friendly competition to see who's eating the most meat.
Texas Monthly has been covering the legendary pitmasters of the Lone Star State since the 1970's. Its eagerly anticipated list of the state's top fifty BBQ joints is considered by many to be the bible of smoked meat in Texas. In 2010, after much demand, the magazine began hosting an annual BBQ Festival, bringing together in one place many of the joints from its last top fifty list (VIP tickets for the 2011 festival go on sale today; general admission tickets are on sale on August 10. Click here for more information).
Drawing on Texas Monthly's vast trove of knowledge and experience, the new website and app provide users with hundreds of reviews of Texas barbecue joints, all of them conveniently searchable with GPS, so that you'll always know where the nearest BBQ joint is, and what to order when you get there.
The website and app will also put users in the driver's seat with a social feature called "Buzz." This enables you to check in at restaurants, post comments, ask questions, share links (hyperlinks, not hotlinks), brag about your BBQ prowess, and much more. Users can create a profile to join in the discussion or simply read what others are posting. Visitors at the website will also be able to browse extensive photos of Texas BBQ joints and access the complete Texas Monthly BBQ archives.
"We think of this more like a multiplatform community than as an individual app or a website," said Texas Monthly editor Jake Silverstein. "This will serve as an extremely valuable resource for finding barbecue but also as a place to have fun. You can spend time just browsing the archives or beautiful BBQ photos, or argue with people about who has the best brisket in central Texas. It's more about users interacting with each other than us simply telling you where to eat - though we can do that, too."
The Texas Monthly BBQ Finder app, which will also be available for Android later this summer, will geolocate nearby BBQ joints all over the world. The app's check-in feature allows people to see where you're eating and can keep track of your BBQ trips, attain higher and higher levels of expertise (from "casual enthusiast" to "serious enthusiast" to "pit pundit"), and try to rise atop the "Leaderboard" feature, which ranks users according to how many check-ins they have. The complimentary app is available now online.
In addition to Texas Monthly's own reviews, both the app and the website contain additional reviews of Texas BBQ joints from its content partner, Full Custom Gospel BBQ, the most comprehensive BBQ blog in Texas. Nearly 300 reviews from Daniel Vaughn, the blogger behind Full Custom Gospel BBQ, will appear as well as in the app. And more will appear every month.
Features of the new Texas Monthly BBQ website and iPhone app include:
Find: a mobile feature that serves up reviews and information about nearby BBQ joints by location shareable through social media and e-mail.
Texas Monthly's List: Reviews from the magazine's last best BBQ round-up, including the top fifty and the honorable mentions:
Buzz: A social feature that lets users add comments and view check-in info.
Check-In: a mobile feature that lets you check in at joints and keep track of your BBQ eating.
Leaderboard: a ranking of app users based on check-ins.
Daily Special: a daily photo that captures the glory of BBQ. Users can submit photos for consideration.
* iPhone, iPod touch, and iPad
* Requires iOS 3.0 or later
* 11.9 MB
Pricing and Availability:
Texas Monthly BBQ Finder 1.4 is free and available worldwide exclusively through the App Store in the Lifestyle category.
Texas Monthly has a circulation of 300,000 and is read by more than 2.6 million people each month - one out of every eight Texas adults. Texas Monthly is published by Emmis Publishing, L.P. Emmis owns and operates radio stations and other magazines. Copyright (C) 2011 Emmis Publishing, L.P. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.