37signals' Jason Fried Takes An Event Apart Attendees Beyond the Basics

in Seminars and Events (E)

[prMac.com] Chicago, IL - An Event Apart Chicago features Chicago-based web development industry leader, Jason Fried, co-founder and President of 37signals at the October 1314, 2008 event. Fried joins An Event Apart to share with attendees his successes and failures in web application design. Using Mies van der Rohr's famous quotation on architectural design, "God is in the details," Fried shares how he learned which web details to focus on, and how best to feature them. 37signals used their 'Getting Real' process to launch five successful, web-based applications - Basecamp, Campfire, Backpack, Writeboard, and Ta-da List - as well as Ruby on Rails, an open-source web application framework, all in just two years with no funding, no debt, and only seven people.

According to Fried, 37signals is driven by the real value and beauty in the basics of web design and development. Using the Mies quote as a guiding standard, Fried has implemented elegant web-based solutions that respect the user's desire to "get things done." 37signals products feature an honest ease of use and have been highly praised both inside and outside the web design and development community - including being named by Time Magazine one of the internet's "Rising Stars."

"This is a chance to peek inside the mind of Jason Fried, a leader in our industry," said Eric Meyer, co-founder An Event Apart. "It's a chance to learn directly from someone who has contributed to and greatly influenced web-application UI design."

Early registration for An Event Apart Chicago ends on September 15, 2008. To attend Designing the Details: Web-App UI Design Beyond the Basics presented by Jason Fried, register for this presentation and fourteen others at online. Featured speakers include An Event Apart co-founders, Eric Meyer and Jeffrey Zeldman, the two internationally recognized web authorities, plus Andy Clarke, Curt Cloninger, Robert Hoekman, Jr., Cameron Moll, Sarah Nelson, Bronwyn Jones, Jeff Veen, Rob Weychert, and Jason Santa Maria. Speaker topics and bios are available online.

An Event Apart is for people who make websites. Join Eric Meyer, Jeffrey Zeldman, and special guests to gain a deeper understanding of web standards and emerging best practices. Be inspired by fresh ideas and new directions. Gain access to the greatest minds and hottest talents in web design today. An Event Apart receives support from Adobe, GoodBarry, and (mt) MediaTemple.

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