Tech Savvy Toddlers Want to Stay in the Game

in Education (E)

[] Lakewood Ranch, Florida - Tech savvy toddlers of today want to "stay in the game". If you as a developer are putting ads and links in your apps for kids - think again. Kids might not have the experience to avoid these annoyances but that doesn't mean they like them. Micro-surveys on both sides of the Atlantic seem to agree that it is time for more kid friendly apps. Newly launched My Pal Apps is trying to take advantage of this by saying no to these extra revenue streams in favor of what kids really want in an app.

"In an increasingly saturated App Store, most developers use "in-app" ads, links and purchases to cram a few extra cents out of their development effort. While adults can navigate around these "annoyances", most kids happily clicks anything that moves or is colorful. Or at least I thought so" says Patrick Larson co-founder of newly launched My Pal Apps.

When I heard the kids at my daughters preschool talk about the different levels in Angry Birds, I realized that these kids know an awful lot about iPhone apps. Patrick continues, "Being a game developer myself, I took the opportunity to ask the kids what makes a great game great." I was intrigued by the answer admits Patrick. They liked games that "stayed on the screen". What they meant was that they preferred games that didn't have links that took them away from the game when they clicked a button they didn't understand.

Patrick goes on to say that even though the kids' answer was unexpected it was nothing compared to when he found out that a developer friend in Sweden had done a similar "mini-survey" at his daughter's Kindergarten with almost the exact same result.

We realized immediately that we were on to something says Jens Ode, My Pal Apps Swedish co-founder. After a short email discussion we decided to create a brand of apps with no confusing ads or links and no virtual raspberries to buy, continues Jens. The only question still on the table is whether we can make this work economically when almost every other developer sees the need to sneak in ads and links even in kids apps concludes Jens.

With "I Read", the new app in its range of Educational games, My Pal Apps promises to keep the kids "in the game" in more ways than one. "I Read" is available on the App Store for iPad (now) and iPhone (July 1).

Device Requirements:
* Compatible with iPad
* Requires iOS 3.2 or later
* 5.9 MB

Pricing and Availability:
I Read HD 1.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category. If you would like further information or to schedule an interview, please contact Patrick Larson.

My Pal Apps is a US-Swedish joint venture. It was formed in early 2011 by Patrick Larson and Jens Ode to provide kids age 2-7 with easy to understand, quality iPhone and iPad apps. All apps will be a fun learning activity where kids learn something new about the world around them in an intuitive and rewarding way. Copyright (C) 2011 My Pal Apps. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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