Paint FX featured as a New and Noteworthy App on the App Store

July 11, 2011 in Photo and Video

[prMac.com] Fremont, California - Sprite Labs today is proud to announce Paint FX, the first app to let users selectively apply desktop quality photo enhancements, filters, visual effects and colors to specific parts of a photo, has been recognized and featured by Apple as a New and Noteworthy app in the App Store.

Paint FX gives users complete control of where they want those effects and enhancements in a photo and where they dont. It is also unique in allowing a combination of multiple effects in different areas of the same photo or layer them on top of one another.

"We partnered with acclaimed usability and user interface experts and spent several months in getting each button just right, each pixel perfectly placed, and help and hints provided at each step, so that users can start having fun without scratching their heads and spend their time on creativity instead. We are happy to see that it shows in the quality of the app and it got featured in the coveted New and Noteworthy catoegory in the App Store", says Nikita Sawant, creative director at Sprite Labs. For a quick demonstration please watch the video demo online.

There are several apps in the App store which provide a wide array of photographic effects and filters, but all of them constrain the users in applying the enhancement to the full photo. Most of the photos require a fix or an enhancement to a specific part of the photo only, while needing a totally different enhancement in another part. For example, a dark area in a scene may require brightness improvement while another area with high exposure may need a contrast and a reduction in brightness.

Similarly applying a visual effect selectively on a subject instead of the full photo can bring attention to the subject. Users can even go up a notch and combine and layer different effects on the same photo creating unlimited possibilities for for creating stunning masterpieces in minutes with the simple, intuitive and natural touch interface. Check out a demo video of the app by following the video link below.

With this one app, you can do so many things and many more:
* Apply precise HDR effects by controlling Brightness, Contrast, and Saturation with pinpoint accuracy
* Perfect for Tiltshift (Miniaturization) effects by adding Blur Exactly where you want it
* Completely erase backgrounds for a brilliant studio-style portrait photo
* Have fun, by giving yourself a tan or changing the color of your hair and clothes
* Artistic filters like Sketch, Hue, Cartoonize, and Threshold easily turn your photos into professional looking pieces
* A complete paint brush set is included to really manipulate your photos - The options are endless

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.0 or later
* 17.0 MB

Pricing and Availability:
Paint FX 1.1 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photography category.

Located in Fremont, California, Sprite Labs was founded in 2009 with the vision of creating quality entertainment and educational applications for mobile devices. All Material and Software (C) 2009-2011 Sprite Labs, LLC / All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###

Nikita Sawant
Owner
510-249-9110
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Paint FX featured as a New and Noteworthy App on the App Store

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