July 14, 2011 in News (E)
[prMac.com] New Delhi, India - The luxury market in India has grown manifold and the Indian fraternity is now making luxury & lifestyle information central to their way of life. Realizing the escalating demands of the new-age audiences, Exposure Media Marketing has made their flagship magazine, asiaSpa India and travel trade magazine - Selling World Travel available across all major mobile platforms via Magzter. Starting with Apple and Android Magzter will soon be launched for Blackberry Playbook, Windows Mobile, Symbian and Samsung's new BADA platforms.
The new association with Magzter will enable readers to read old issues by paying for them individually. Magzter also lets you subscribe to magazines, buy old issues, download and read magazines in off line mode so that you can read on the move where there is no internet.
Being the only wellness lifestyle magazine in India and catering to the urban professionals; asiaSpa India has dedicated itself to the concept of wellness. The current social media boom only aids in taking this practice another step further. Revolutionizing the conventional reading experience will also mean that asiaSpa India readers will benefit from the digital platform attributes.
Travel Trade magazine - Selling World Travel works in collaboration with the destinations to aspire and excite the readers to explore the world. Being a premier resource of information for travelers who are usually on the go, going mobile with Magzter will voluntarily prove to be a boon for the readers.
"Ever since the launch of the magazine seven years we have endeavored to promote the novel concepts of wellness and luxury lifestyle in India. Today, the market has evolved to an extent where sterling editorial content and impressive designing is not enough for the consumer. Ease of access has become a key element in the reader's decision making process. Bearing in mind all of the above; going mobile becomes an inevitable part of the business and communications model. asiaSpa India and Selling World Travel can now be downloaded on most of the prime digital platforms , giving our readers added value" said Parineeta Sethi , Chief Editor and Publisher , asiaSpa India and Selling World Travel .
"With the launch of Magzter, we've released a game-changing technology that recreates the way magazines are published and read. Magzter completely reproduces the comfort of the traditional reading experience, while still bringing the modern benefits of the digital platform" said Girish Ramdas, Co-founder and CEO of Magzter.
"This will redefine way people read and subscribe to magazines. It will also be a great tool for advertisers to reach new customers with rich media and video ads" said C.R. Venkatesh, Co-founder of Magzter.
"As a technology intensive application, Magzter is built in a way that enables publishers to manage their magazines in a seamless manner across multiple devices. It operates a simple self-serve online uploading platform where publishers can handle pricing, issue release, sales reports and much more in a quick and efficient way" said Vijayakumar Radhakrishnan, Co-founder and CTO
About Exposure Media Marketing Pvt Ltd:
Established in 2003, Exposure Media Marketing Pvt Ltd has grown into a well reputed media house with core expertise in areas of traditional publishing, events and international representations. With almost a decade of prolific experience, EMM editorially conceives and publishes one of the most flattering magazine portfolios in the industry. The company also stands as representative to leading international titles across the globe which encompass a range of luxury, lifestyle, wellness and travel magazines. The range of annual signature events held by EMM has been trendsetters in this business. Editorial supremacy and unparalleled dedication has made Exposure Media Marketing, a brand to reckon with.
Magzter Inc., based in New York, has created a global digital magazine store called MagzterTM which allows publishers to easily publish to Apple and Android Devices in addition to allowing readers to check out the magazines online for those who don't have these devices. Magzter allows readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content. Magzter Inc. has sales offices in USA and India. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.