New iPhone App Guides Teens through the Mean Streets of Paris

in Travel (E)

[] Chappaqua, New York - Paris, travel and the French Revolution ... Teens have a new way to explore Paris with the Time Traveler Tours StoryApp Beware Madame La Guillotine: A Revolutionary Tour of Paris, for iPhone and iPod touch that goes live July 26th. Tweens, teens and anyone who loves a good yarn and is tired of traditional guidebooks now have a way to explore one of the world's greatest cities using their smartphone. This innovative app, available in English and in October in French, brings history alive through the voice of Charlotte Corday, an infamous figure of the French Revolution.

This first app in Sarah Towle's Time Traveler Tours line represents a breakthrough in travel writing. Towle combines the traditional power of narrative storytelling with the latest in mobile technology to create an app that brings the world's most beloved destinations to life. She calls her product, dedicated to tweens, teens and the young at heart, a StoryApp Tour.

Each StoryApp Tour will focus on one of the world's great cities and will provide a daylong interactive itinerary, narrated by a historical figure whose actions helped shape their times. Along with the yarn, these apps give tourists and armchair travelers everything from practical information such as maps, directions, helpful hints, and a restaurant discount to fun activities, puzzles, scavenger hunts and brain-teasers to do along the way.

Towle, a US expatriate and lifelong teacher and traveler, moved to Paris in 2004. Frustrated at a lack of exciting travel opportunities for older kids, she began writing history-based itineraries for her then-preteen daughter. The light bulb moment came when she first held an iPhone and realized she'd found the perfect medium to share her travel-savvy ideas with others. Since then, she's been writing, researching and building her virtual travel guide business.

Now, her first Time Traveler Tours StoryApp will launch for iPhone and iPod touch.

The tale, narrated by the young murderess Charlotte Corday in the moments before she is to have her head lopped off, takes you on a dramatic app journey and historical treasure hunt into the sights and sounds of Paris at the time of the Revolution. Corday explains how and why she stabbed radical propagandist Jean-Paul Marat while leading you around central Paris, from the Palais Royal on the Right Bank to La Conciergerie on the Ile de la Cite.

Time Traveler Tours StoryApps are ideal for the increasing number of families traveling, as well as young people traveling alone, or in school groups. Extensively researched and great fun, they are the essential travel companions for anyone with a smartphone, sturdy walking shoes and a love of discovery.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.2 or later
* 110 MB

Pricing and Availability:
ParisAppTours: Beware Mme la Guillotine, A Revolutionary Tour of Paris is $7.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Travel category. Beware Madame La Guillotine will soon be available in French, for both iOS and Android, and forthcoming apps feature three more Paris tours.

Raab Associates has built its reputation over the past 25 years by providing marketing consulting and promotion campaigns for authors, illustrators, brands, publishers, series, games, audio and events for the family and arts markets. We handle author tours, remote tours (blog, Skype, etc.), national and international publicity via broadcast, print, online and social media and we promote press conferences and events. Our marketing initiatives have included coordinating museum exhibits, contests, focus groups, and award and conference events. We've also arranged national Ambassadorships for celebrity clients. Further, we have served as marketing advisers to institutions, associations, companies, and brands, including The Center for Children's Literature at Bank Street College, The Northeast Children's Literature Center at the University of Connecticut, The Society of Children's Writers and Illustrators and The Julie Andrews Collection. Copyright (C) 2011 Raab Associates. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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