August 23, 2011 in Entertainment (E)
[prMac.com] Thousand Oaks, California - The first annual Kama Sutra Day, a worldwide celebration of all things related to the ancient love manual, has reached a global audience of thousands of lovers across the Internet. The official "day of romance" is the result of a collaboration between The Kama Sutra Company, the well-known retailer of romantic items for the bedroom, and iKamasutra, the leading Kama Sutra smartphone app. The unique cross promotion has led to an unprecedented 330% increase in sales at the Kama Sutra online store and 243,000 downloads in a single day for the iKamasutra app.
"Kama Sutra Day started off as just a fun idea for summer," reveals iKamasutra founder, Naim Cesur. "But it has really found a place in the hearts of lovers around the world and we couldn't be happier."
The joint promotion, launched on Kama Sutra Day, means that iKamasutra users can experience a whole new way to spice up the bedroom with an exclusive coupon code to be used at Kama Sutra online. There are over 60 items to "make love better," including luxurious body oils, body paints, bath and massage products.
Joe Bolstad, founder of Kama Sutra Company, says that offering customers a big discount inside the app was an easy decision.
"Our customers love the iKamasutra app, so we wanted to offer something truly special," says Bolstad. "We hope Kama Sutra Day will encourage intimacy and enhance sensual awareness."
iKamasutra is a mobile app that has codified thousands of years of Kama Sutra experimentation into the modern context of smartphones. It is not simply the verses of Vatsyayana ported to the phone, but rather a sensual app that allows users to learn hundreds of positions with simple explanations, tasteful illustrations and a sense of humor. In honor of Kama Sutra Day, the app is on sale for just $0.99, but with the influx of new users, Cesur says the iKamasutra promotion will be extended until August 28, 2011.
The original Kama Sutra, a compendium written in ancient Sanskrit, is widely considered to be the world's definitive work on sexual positions and love. Kama means "sensual" and sutra refers to a set of aphorisms or rules - an ancient sort of "user's guide" for sex.
"Many people, especially in the Western world, have preconceived notions that the Kama Sutra is just a list of sexual positions," notes Cesur. "But when they finally read it, they are surprised to learn that it is equally about love, family and other aspects of life that bring human beings pleasure and happiness."
The teams at iKamasutra and The Kama Sutra Company hope Kama Sutra Day's message of happiness and freedom will spark more lovers to "spread the love."
"If they download the app or buy more romantic accessories to make the bedroom even more exciting, all the better," says Bolstad.
iKamasutra is the bestselling sexual position app for iPhone, iPad, Android and Windows Phone devices. Boasting 5 million users, all with big smiles on their faces, the app uses the technology and convenience of iOS and mobile devices to usher in a new generation Kama Sutra connoisseurs around the world. With frequent updates, it has consistently received critical praise and 5-star ratings in the App Store.
Founded in 1969, Kama Sutra has become a leading manufacturer of a full line of romance and intimacy products. Inspired by the "Make love, not war" attitude of the sixties, Kama Sutra began with a single product, the Original Oil of Love, with the intention of changing the world by promoting love. Today, Kama Sutra distributes items for the bedroom to over seventy countries, and truly embodies its motto, "Making love better." Products are sold at Zappos, CVS, Spencer Gifts, and other boutique and specialty stores. The full line of products is available online.