Modality Releases Mosby's iTerms for Apple iPhone and iPod Touch

in Educational (F)

[prMac.com] Philadelphia, PA - Elsevier, the world's leading publisher of science and health content, has once again partnered with Modality, the leader in transforming premium learning content for iPhones and iPods, to bring innovative new learning technology to busy students in medical and healthcare education. Together they have released Mosby's iTerms Medical Terminology Flash Cards for iPhone, an application that combines text, audio, and images into an effective solution for learning medical terms.

"Mobile technology is changing the way people learn, communicate and even practice in the health field," according to Sebastian Vos, Vice President of e-Education for Elsevier. "Our mission as a publisher is to anticipate the needs of our customers and deliver superior learning resources to them. Our partnership with Modality provides Elsevier with a clear path to students and professionals seeking proven medical reference content for their mobile devices."

Mosby's iTerms Medical Terminology Flash Cards for iPhone enable students to quickly memorize the prefixes, suffixes, and combining forms used to build medical terminology. Featuring 811 digital cards adapted from Mosby's popular print deck of medical terminology flash cards, full-color illustrations, word building examples, and audio pronunciations for each word, the iPhone version allows students to study and learn anywhere, anytime.

"Mastering and retaining the complex terminology used in the healthcare field requires frequent, intense study," says S. Mark Williams, Ph.D., CEO of Modality. "With Mosby's iTerms for iPhone loaded right onto the device and accessible without a wireless connection, students and professionals can make use of even a few spare minutes to review the material and increase their medical language proficiency."

With Mosby's iTerms Medical Terminology for iPhone, students can browse through medical term flash cards with the flick of finger, tap to "flip" them over, then listen to audio pronunciations to make sure they've gotten them right. Mosby's iTerms is the indispensable portable solution for learning the ins and outs of medical terminology.

Features include:
* Audio pronunciations for all terms identifying correct pronunciation for each word part and term
* Word-building examples to provide extra practice for sharpening your skills with definitions for each prefix, suffix, and combining form you use
* Illustrated examples on many cards to reinforce key terms, concepts and clinical relevance
* Customizable study sets of cards
* Shuffle mode for quick study
* Easy local access on the iPhone and iPod touch for fast, portable learning and memorization

Other medical and healthcare applications for iPhone available from Modality and Elsevier include:
* Netter's Anatomy Flash Cards
* Netter's Neuroscience Flash Cards
* Netter's Musculoskeletal Flash Cards
* Netter's Advanced Head and Neck Flash Cards
* Netter's Histology Flash Cards

Also forthcoming from Modality and Elsevier in 2008:
* Mosby's Review Cards for the NCLEX-RN Examination
* Saunders Q & A for the NCLEX-RN Examination
* Saunders Pharmacology Flash Cards

Mosby's iTerms Medical Terminology Flash Cards for iPhone is priced at $39.99 (USD). All of Modality's medical products are available on iTunes and via the App Store, an iPhone marketplace wherein users can download applications directly to their devices. The products will work on both the iPhone and the iPod Touch.

About Elsevier
Elsevier Health Sciences is part of Elsevier, a world-leading publisher of scientific, technical and medical information products and services. Working in partnership with the global science and health communities, Elsevier's 7,000 employees in over 70 offices worldwide publish more than 2,000 journals and 1,900 new books per year, in addition to offering a suite of innovative electronic products, such as ScienceDirect, MD Consult, Scopus, bibliographic databases, and online reference works.

Elsevier is a global business headquartered in Amsterdam, The Netherlands and has offices worldwide. Elsevier is part of Reed Elsevier Group plc, a world-leading publisher and information provider. Operating in the science and medical, legal, education and business-to-business sectors, Reed Elsevier provides high-quality and flexible information solutions to users, with increasing emphasis on the Internet as a means of delivery. Reed Elsevier's ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Modality, Inc. makes small screens smarter, putting high-quality learning and lifestyle content in the palm of your hand. Its patent-pending process transforms and distributes premium content for handheld devices, allowing consumers mobile access to trusted content relevant to their education, professional training, and lifestyles. This unique Modality Platform enables content owners to enter new markets rapidly without sacrificing security, usability and valuable brand characteristics. Modality's content partners include Elsevier, FA Davis, McGraw-Hill, John Wiley & Sons, Lippincott Williams & Wilkins, and Workman Publishing Co. Modality is actively developing partnerships with publishers and other content owners for future iPhone application titles. Modality's medical and healthcare education product line is based on medical and nursing school curricula, offering students the mobile content they need on the devices that they love. Current and forthcoming product types include illustrated atlases of human anatomy, flash cards, board review materials, practice examinations, drug reference guides, and medical dictionaries.

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