The alternative guide to the races, from Everguide

in Lifestyle (F)

[] Melbourne, Australia - As Victorians prepare to don their suits and fascinators, Everguide has created a special Spring Racing Guide to help you curate your most fun and memorable racing experience yet in 2011.

Brought to you by Schweppes, this free online and mobile resource delivers tips and advice on how to make the most of the spring carnival for the race-goer who cares as much about frocks and frivolities as the form and fillies.

By logging onto Everguide's Spring Racing Guide, you can get the low down on all the bands, fashion parades and performances happening on race day as well as the inside-word on the best parties around town, so you can make a bee-line and avoid the queues once the last race is run.

No tickets to the races? As part of the Spring Racing Guide, Everguide and Schweppes are giving you the opportunity to win double passes to three of the hottest races this season: AAMI Victoria Derby Day and Crown Oaks Day at Flemington and ATC Melbourne Cup Day at Royal Randwick in Sydney.

At the track, Everguide's mobile site lets you add comments to listed events at Flemington & Caulfield as well as upload photos on the fly so your mates who've missed out on a ticket can still see still what you're up to.

If horsing around isn't your thing but you still want to get into the racing spirit, the Spring Racing Guide also looks at the wackier side of racing. Ever heard of cockroach racing? Everguide will explain all!

Available nationally, the Everguide iPhone App, website and mobile platform lets you find events and plan, personalize and share your social life - all with the stroke of a few buttons.

Everguide features the most comprehensive listing of events across every capital city in Australia including all the big cities as well as the ones you might not expect - Canberra, Hobart and Darwin.

No matter where you are, Everguide will help cut through the noise to quickly find what's on in your city. It covers music, entertainment, the arts and culture. Whatever you're into - whether it's comedy, craft markets, theater or Motley Crue - Everguide's got it covered.

Key features include:
*National coverage: The most comprehensive list of events across music, entertainment, arts and culture for all of Australia's capital cities;
*Personalisation: Everguide members can keep a personalized calendar of events they're attending and share those events with friends via social media;
*Quality content: Event listings are accompanied by editorial news, reviews and photo galleries;
*Near Me: Geo-locates the exact location of a user and finds all the events happening around them. Users can locate the best events and bars after the races with ease;
*Nearby: Allows users to pin point a location anywhere around the country and find out what's happening there for pre-planning, and;
*Real time interaction: Users can now add comments and upload photos to event listings on the fly or live at the event so all your friends will live your racing fun with you.

The Spring Racing Guide has been developed by Everguide in conjunction with foundation partner Schweppes. The Spring Racing Guide can be found on our website.

About Schweppes:
From the magic moment when Jacob Schweppes brought liquid to life by inventing the process of carbonation in 1783, Schweppes has created the world's most iconic and stylish drinks. Creating everyday magic with the ritual of mixing the perfect drink, only Schweppervescence makes the moment an experience.

Schweppes have been a partner of the VRC (Victoria Racing Committee) and a sponsor of the Melbourne Cup for 30 years. Schweppes continues to take great pride in its alignment with racing across Australia.

The Everguide sponsorship is a perfect fit for the Schweppes brand as it's all about celebrating moments - whether they be in arts& culture, entertainment or music. Schweppes transforms moments into experiences through the magic of mixing the perfect drink - only Schweppervescence ignites the senses. Everguide is also a great medium to communicate with our Schweppes target audience who are socially active, connected and enjoy discovering and sharing new experiences. For more information visit Schweppes website.

Thanks to the support of Schweppes, Nissan, MasterCard Debit, Asahi, Bulmers, Pure Blonde and Strongbow the Everguide iPhone app is free and can be downloaded from the iTunes store.

Device Requirements:
* iPhone, iPad and iPod touch
* Requires iOS 3.0 or later
* 7.4 MB

Pricing and Availability:
Everguide 2.0 is free and available worldwide exclusively through the App Store in the Lifestyle category.

Established in 1999, Lifelounge Group is a digital media and entertainment company who are committed to providing awesome content and experiences to its digital communities. With over 1 million young adults visiting its sites each month the Lifelounge Media Network is one of Australia's largest aggregators of 18-35 year old. Other Lifelounge networks include, (owned in JV with Fairfax) known as the country's number one youth and entertainment website, and the network. Everguide is Lifelounge Group's latest venture and recently has been awarded the Best Nightlife App in 2011 at the Australian Mobile Awards. Copyright (C) 1999-2011 Lifelounge Group All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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