Charlotte, NC Nov 27, 2011 in News
Cosmopolitan, the #1 women's magazine in its category, has launched the digital version of its India edition on Magzter. Regional licensee the India Today Group has chosen Magzter, the global digital newsstand, for the launch after the successes of their other titles like India Today, Business Today and Men's Health on the Magzter platform. With 64 international editions published in 34 languages reaching readers in 100 countries, Cosmopolitan is one of the most dynamic brands on the planet.
[prMac.com] New York, New York - Cosmopolitan, the #1 women's magazine in its category, has launched the digital version of its India edition on Magzter. Regional licensee the India Today Group (ITG) has chosen Magzter, the global digital newsstand, for the launch after the successes of their other titles like India Today, Business Today and Men's Health on the Magzter platform.
With 64 international editions published in 34 languages reaching readers in 100 countries, Cosmopolitan, one of the most dynamic brands on the planet, is owned by Hearst Magazines, New York. Readers around the globe no longer need to worry about going to a bookstore or magazine store to pick up their latest issues. They can now preview Cosmopolitan India, purchase single issues (either current or from the past few months) or subscribe from the comfort of their living rooms through the Magzter store. Many travelers are choosing to buy iPad and Android version for them to read when they are on planes and trains when there is no Internet. Buying on their smart devices saves the readers from carry many magazines when they can store all of them on their devices and read anytime and anywhere!
Magzter makes the Indian edition of Cosmopolitan instantly available for purchase to users on Apple and Android devices and on the web. Subscribers will get electronic issues pushed to their devices and renewals are conveniently done through Magzter without the need for paper checks and postal mail issues.
Cosmopolitan India is launching with a digital replica format to meet the basic requirements of its readers today. However, subsequent issues hold the promise of added multimedia and interactive content enabled for its tech savvy audience through Magzter. The publishers are promoting Cosmopolitan India with an introductory offer of $10.99 for an annual subscription which is more than a 50% discount off the list price.
"We are happy to add such a prestigious title to our digital store. Cosmopolitan is a big seller in the urban areas where smart device penetration is the highest. ITG has recognized both, the rapid growth of the digital market and the reach that Magzter has even in these early days. We are honored by their participation and look forward to exciting times ahead." said Srikanth Rajagopalan, Head of Sales (India) for Magzter.
Magazines and Publishers from all over the World are coming on board Magzter which has just signed up with Edipresse Asia in Hong Kong and Dennis Publishing in UK and Black Enterprise Group in USA! Universities are also adding their student magazines to Magzter thereby increasing Magzter's audience and reach.
* iPhone, iPod touch, iPad, and Android
* Requires iOS 4.0 or later, or Android 1.5 and up
* 2 MB
Pricing and Availability:
Magzter - Magazine store 1.1.1 is free and available worldwide through the App Store in the News category. Magzter - Magazine store is also available on the Android Market.
Magzter Inc., is a New York based startup that has created a global digital and mobile magazine store and newsstand which allows publishers to easily publish to Apple and Android Devices in addition to allowing readers to check out the magazines online for those who don't have these devices. Magzter allows readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content. Magzter Inc. has sales offices in USA and India and is now fast expanding globally with magazines signing up with Magzter from USA, UK, Holland, China, Hong Kong, Thailand, India, Vietnam, Brazil, etc. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.
Head – Marketing and Sales (Asia/India)