New iPhone App Uses Kinesthetics to Help Kids Get Their Letters Straight

in Medical (F)

[] San Diego, California - With their new mobile app LetterReflex, BinaryLabs is taking on another common childhood malady: letter reversals. The app features kinesthetic learning techniques to help kids tell the difference between b's and d's, as well as other commonly reversed letters and words.

"Reading and writing letters backwards is extremely common among young learners, and there a lot of ways to overcome it" said Frank Jensen, CEO of BinaryLabs. "Current remedies range from mnemonic devices to rote memorization to ignoring it in the hopes it goes away. We are taking a different approach."

Kinesthetic learning teaches concepts through doing and moving, and the iPad/iPhone are ideally suited for supporting this learning approach. "A key reason for letter reversals is that kids don't really know their left from right. They may know that the letter loop of a "d" should go on the left side, but they get their right and left mixed up" said Jensen. "LetterReflex takes advantage of the iPad/Phone's tilt and touch screen interface and uses kinesthetic learning techniques to help them form an instinctive association of left and right to correct letter formation. They have to tilt and motion left and right and up and down to succeed using the app."

The app runs on iPhones/iPads/iPod touch and is available now in the iTunes App store for an introductory price of $1.99. It adds to the company's mission of using mobile devices as therapeutic tools rather than just for content delivery. "Our apps are used as part of a practice or therapeutic regime and cast the use of the hardware in a different light" said Jensen. "With our apps, the mobile device is not just the delivery medium. The hardware works in tandem with our apps to provide a tactile or kinesthetic learning experience. Our apps exploit the unique functionality of today's mobile devices."

The app is being targeted at the same audience as Dexteria: occupational therapists, teachers, and parents who are engaged in their children's development.

Device Requirements:
* iOS 3.2 or later
* iPhone, iPod touch and iPad
* 6.7 MB

Pricing and Availability:
LetterReflex 1.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Medical category.

Established in 1993, BinaryLabs is located in San Diego, California. Copyright (C) 2011 BinaryLabs. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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