Baglioni Hotels releases its brand new iPhone App

in Travel (F)

[] Rome, Italy - Baglioni Hotels Group announces that Baglioni Hotels 1.0 is now on iTunes through its dedicated App. This iOS app will be available through a free download to those who may wish to have an exclusive guide to the main Italian cities, London or the enchanting French villages where the Baglioni Hotels are situated.

Besides the reservations and hotel services, the Baglioni Hotels App is enriched with interesting advice and special features dedicated to those who believe in the core values of Baglioni Hotels, as well as in the Italian lifestyle.

The contents have been created by professionals who have an inside knowledge of each city, helping our guests to discover the hidden secrets of their destination. In fact, the concierges of the Baglioni Hotels Collection will suggest not only restaurants, bars and boutiques but also events and shows through this App, making it unique in the hotel world.
Guido Polito, CEO of Baglioni Hotels comments on this important news: "This brand new App will allow users to access immediate content in order to let them discover the Italian art of "bien vivre". We would like to affirm our brand identity and will never relinquish our traditions however we want to communicate with the world through the most modern technology. The Baglioni Hotels App offers high value to those who want to discover destinations through the experiences we propose, both inside the hotels of the Collection and in the surrounding areas".

The App has been created and realized by the web marketing company Relactions. The same company has also overseen a restyle of the Baglioni Hotels official website, making it more user friendly and illustrating it with high impact graphics.

The Baglioni Hotels Collection today has 9 properties (Milan, Venice, Florence, Punta Ala, Rome), France (Aix-en-Provence, Champillon-Epernay, Saint Paul de Vence) and UK (London). In 2013 a new hotel in Marrakech will be added, it will combine international style with the great traditions of Italian hospitality.

Device Requirements:
* iOS 4.0 or later
* iPhone, iPod Touch and iPad
* 24.1 MB

Pricing and Availability:
Baglioni Hotels 1.0 is free and available worldwide exclusively through the App Store in the Travel category.

The Baglioni Hotels Group was created in 1973, when Roberto Polito purchased his first establishment in Tuscany, in Punta Ala (Hotel Cala del Porto), working with his wife Lise to develop a unique concept of hospitality in terms of life experience: a journey into Italian style through its culture and different traditions. With this in mind, Baglioni Hotels has developed a collection which today counts nine exclusive hotels, mostly hosted in period buildings and in the historic centres of the major cities of art. There are five hotels in Italy, three in France and one in the heart of London. Today, the Group is managed by the family's younger generation, who developed the idea of the London hotel, guiding the company towards new international projects. Copyright (C) 2012 The Baglioni Hotels Group. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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