LazyTown and Castle Builders reinvent the ultimate digital book for kids

in Books (F)

[] Ramat Gan, Israel - LazyTown Entertainment has partnered with the Israel based technology company Castle Builders (IL) to launch LazyTown Friends Forever, the follow-up to the bestselling LazyTown BooClips that reached the 1st place on the Top Books Free iPad Apps charts on the US Appstore, and reached 2nd place on the Top Free iPad Apps on the US Appstore.

LazyTown's Friends Forever interactive storybook features videos on every page, interactive animations, puzzles, coloring pages and synced narration of the story, based around heroine Stephanie creating a new playground for her friends. This innovative storybook features the content in a lively and animated interface that allows the young reader to be in control of the reading process. In addition, the app features workout videos and songs from the show, a 3D mode, sign language interpretation, translation of text into Spanish, and much more. For the first time, LazyTown releases the new app both in Spanish and in English, and at the same time offering its other apps a facelift by adding the puzzles, coloring book and workout videos to all the LazyTown BooClip apps

Says Magnus Scheving, CEO and star of LazyTown, "We were completely taken by surprise by the success of the LazyTown BooClips and so we're looking forward to even greater success with Friends Forever. The app is a fantastic tool to teach young children how to read and we're 100% behind it."

The app is cross-platform and runs with all of its unique features on the iPad, on the PC, the Mac and on Google's Android, thus allowing compatibility with a vast range of computers, operating systems and tablets. In addition, Friends Forever is available for the Nook Color and for the iBooks, in an enhanced version with videos and synced narration.

"LazyTown's exceptional content and positive message to children about leading a healthy lifestyle go hand in hand with Castle Builder's vision of helping children improve their reading skills while doing fun activities. We are confident that, together with Castle Builders' technology, LazyTown digital books can enhance the reading experience for children all over the world, while making it a more accessible, self-reliant and entertaining activity," said Gil Abramovich, CEO, Castle Builders (IL).

About LazyTown:
LazyTown is a children's entertainment brand dedicated to promoting health and wellbeing in a fun way. This is its unique selling point, and by remaining committed to this, LazyTown Entertainment has been able to develop the brand with integrity and authenticity. Created and starring Icelander Magnus Scheving the program has been seen by more 500 million children and aired in over 100 countries throughout the world.

Device Requirements:
* iOS 3.2 or later
* Compatible with iPad
* 406 MB

Pricing and Availability:
LazyTown's Friends Forever BooClip 1.0 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category.

Located in Ramat Gan, Israel, Castle Builders (IL) is a young evolving software company that specializes in the development of imaginative products for children. Its main goal is to encourage children all over the world to read more, with a commitment to innovation and entertainment. The company works diligently to deliver an inspiring experience directly to the child, by harnessing state-of-the-art technology for the creation of a user-friendly interface and incomparable features. Copyright (C) 2012 Castle Builders (IL). All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.