June 22, 2012 in Lifestyle (F)
[prMac.com] New York City, New York - Boxout Development has introduced Dash--a free iPhone App helping users decide where to eat when on the go. In a world with too many options and too much information, users can now just tap one button and have Dash's decision engine narrow down all the restaurants nearby to four choices. The decision engine initially suggests trending and popular restaurants from a variety of sources: national publications, restaurant critics, local magazines, food bloggers, and review platforms like Yelp or Zagat. Later, as Dash gets to know users and their friends, the decision engine recommends restaurants that cater to those tastes.
Once a user chooses a restaurant, Dash also helps users decide what to order; the content editors at Dash have carefully selected top dishes or noteworthy details to be included under every restaurant's description. Then, if willing, Dash users can share with their friends within the app about dishes they've liked or restaurants they enjoyed.
"It's undeniable. The internet has changed how we eat. In a time long before Yelp, we only ate at the places we knew and trying new food was an adventure reserved for the daring," explains Chris Kim, project manager of DASH. "But then the internet arrived with options--we now have access to endless websites and reviews telling us everything about all the great, or terrible, restaurants we've never been to. It was too much information and as the internet kept changing, so did we. Our problem now is no longer a lack of options--our problem now is choice. With hundreds of restaurants and a sea of opinions, how do we choose?"
Believing that all of data on the internet should have made decisions easier, Dash takes a wealth of relevant information and simplifies it for users on the go. Dash is not another review platform--companies like Yelp and TripAdvisor have already done a great job building a community around restaurant reviews. Dash is an app built to help people do one thing well: pick good food, fast.
* iOS 5.0 or later
* iPhone, iPod Touch and iPad
* 3.4 MB
Pricing and Availability:
Dash: Finding Good Food. Fast 1.1 is free and available worldwide exclusively through the App Store in the Lifestyle category.
Located in New York, New York, Boxout Development is a team of four young professionals intent on creating mobile apps that make life easier. Founded in 2010, we turned down steady jobs to huddle together in a small New York apartment and make things. This coming summer, Boxout Development will be participating in an incubator program created by the Yale Entrepreneurial Institute. Copyright (C) 2012 Boxout Development. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.