TinyTap raises $500K in seed funding to personalize the way kids learn

in Education

[prMac.com] Tel Aviv, Israel - TinyTap is a free iPad-based application for parents and educators to create fun, personalized and educational games for kids. It's now easier than ever for parents to turn those everyday moments they enjoy with their kids into meaningful educational games. With TinyTap, learning is simple and personalized.

This newly launched Tel Aviv based start up recently raised $500K in seed funding from Inimiti, a new $35M Israeli micro venture capital fund investing in early stage new media focused start-ups.

Alon Geva, a founder and a General Partner at Inimiti, said: "We partnered with TinyTap as we see a huge opportunity to create massive amounts of educational content that will be available for kids on devices that are the future of education and a community of game creators, schools and families that will share and play games all over the world".

Since its launch 6 months ago the application has been well received by teachers worldwide. Some have used it to teach a second language while other teachers have found it useful as a way to reinforce concepts that have already been taught. It's also being used for special needs education including autism and Down syndrome.

Yogev Shelly, TinyTap co-founder, said: "We believe in the power of personalization. We provide super simple game creations tools that anyone can use from a child to his grandparents. It gives us great pleasure to see how TinyTap is being used by families and schools around the world".

A newly added feature, TinyTap Artist, gives parents, educators and kids the chance to draw their own games. With TinyTap Artist it's now possible to unleash one's imagination by turning drawings into personalized educational games.

Parents and educators can use TinyTap Artist to teach children the alphabet, numbers or simply to tell great stories. It's also a great way to develop a child's coordination, fine motor skills and to hone creativity.

Pilar Soro, a primary school teacher from Barcelona, said: "I strongly recommend teachers use TinyTap. It's very easy and intuitive to use. The educational possibilities are endless, just like children's creativity."

TinyTap offers a learning experience unlike any other. Games are simple to create and can even be shared with friends. All that's needed is a picture. Parents or educators then add their own narrated questions to guide a child's learning.

In the upcoming months, TinyTap is going to launch a full-scale social market where creators will be able to share their games, submit them to the market for sale and enjoy revenues. As part of this social market, parents and educators can look forward to personal and professional accounts with games on nearly any imaginable topic available on any mobile device.

"We Truly believe in the power of personalization and how important it is to the personal education revolution, with flip-class models that were seen in projects like Khan Academy and others," said Shelly.

Device Requirements:
* Compatible with iPad
* Requires iOS 5.0 or later
* 73.6 MB

Pricing and Availability:
TinyTap, Moments Into Games 1.0.1 is free and available worldwide exclusively through the App Store in the Education category.

TinyTap is a new, privately held app development company based in Tel Aviv, Israel. Launched in 2012, the company was founded by Yogev Shelly and Oren Elbaz whose focus is on developing authoring tools for educational games. TinyTap's vision is to become the go-to source for sharing and creating fun educational kids games on mobile devices. Copyright (C) 2012 TinyTap. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Yogev Shelly
Co-Founder
972544788961
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