olloclip(R) Introduces the 3-in-1 Photo Lens Solution for the iPhone 5

in Photo and Video (F)

[] Huntington Beach, California - olloclip introduces the award-winning 3-in-1 photo lens solution for the Apple iPhone 5. The patented quick-connect iPhone 5 lens is now available in black, red and white colors at and retails for $69.99 USD.

The olloclip for iPhone 5 contains three lenses for fisheye, wide-angle and macro shots in one small, convenient package. This International CES Innovations 2013 Design and Engineering Awards Honoree is half the size and weight of the average car key and easily fits in a pocket and in the palm of the hand making it the perfect camera accessory.

* The fisheye lens captures approximately a 180 field-of-view
* The wide-angle lens nearly doubles the iPhone's normal field of view
* The macro lens applies roughly a 10X magnification on macro and is cleverly concealed within the olloclip by unscrewing the wide-angle lens

The olloclip uniquely features the Panorama 360 Plus(TM) creating more than a 360 degree image using the olloclip fisheye lens with the Apple iOS 6 Panorama camera feature. The Panorama feature used with the wide-angle lens also provides a wider and taller field of view that enhances the panoramic experience. The olloclip also works with video and photo apps in both video and still modes.

"We're proud to offer a first-class iPhone 5 lens solution to the millions of iPhone users that helps put creativity in their pocket," said Patrick O'Neill, founder and president of olloclip. "The olloclip is a groundbreaking product that allows three additional creative options to be easily carried at all times and inspires people to make great art."

The olloclip is simple, elegant and unobtrusive. It connects to the iPhone within seconds allowing the user to instantly and easily capture photographic images and use various photographic effects. The iPhone's camera auto focuses normally through the olloclip and selecting a lens is as simple as flipping it over.

Made in the USA from components including, aircraft grade aluminum, and precision ground coated glass optics, the olloclip is custom engineered to be slightly smaller than the iPhone 4/4S lens to complement the larger screen size and optic location on the iPhone 5.

The olloclip comes in three color combinations: black clip with black lens, black clip with red lens and white clip with black lens. Each ships with a microfiber carrying case/lens cleaner. Priced at $69.99, the olloclip can be purchased now at website and through major retailers by the holidays.

The olloclip featured at CES 2013:
olloclip will showcase its winning products in booth #5631 LVCC, North Hall and in The Venetian at the 2013 International CES, from January 8-11, 2013, in Las Vegas, Nevada. olloclip will also be displayed at CES Unveiled: The Official Press Event of the International CES from 4-7 p.m. on Sunday, January 6 in the South Seas Ballroom C at Mandalay Bay. Innovations 2013 Design and Engineering honoree products are also featured on CEA website.

Located in Huntington Beach, California, originally launched through in May 2011, the olloclip successfully funded within two-weeks of its original campaign date and finished in the top-40 funded projects at that time. The olloclip brand is synonymous with creativity in your pocket - olloclip products give amateur and professional photographers alike the ability to use the iPhone to capture what was previously impossible, easily, spontaneously, artistically and quickly. One's iPhone becomes a window to the world. With olloclip, iPhone photography has entered a whole new realm of possibility. For more information about olloclip, visit website. olloclip is a registered trademark. (C) 2012 olloclip. All rights reserved. Featured photography and the content within are the property of respective owners. olloclip Registered Community Design Numbers 001312359-0001, 001312359-0002, 001312359-0003, 001312359-0004. U.S. Patent No. 8,279,544. U.S. and foreign patents pending. Made in USA. iPhone 4/4S and iPod are trademarks of Apple Inc.


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