Just 1.93% of tech enthusiasts shop by app

in Lifestyle (F)

[prMac.com] London, United Kingdom - A survey of technology enthusiasts found that fewer than one in 50 (1.93 percent) use apps to find the best places to shop and which tech products to buy.

Technology price comparison experts Skinflint polled over 800 UK technophiles about their shopping and price-comparison habits. While 90 percent say they prefer to shop around and 65 percent say they always search for the best price, less than two percent use apps to do so.

David Boston, UK Country Manager for Skinflint said, "You'd expect tech enthusiasts to be using apps to shop, particularly when faced with the slow progress retailers are making in optimising their websites for mobile devices. Current industry estimates suggest that fewer than a quarter (24 percent) of UK small-to-medium-sized retailers have a mobile-compatible website, and larger retailers don't fair much better. Apps are the best way of bridging the online and offline shopping habits of UK consumers. Apps enhance the in-store experience with an online resource for reviews and price comparison in the consumer's pocket - but tech enthusiasts need an app that matches their needs."

Skinflint's new price comparison app, which is available from the App Store, helps shoppers find the cheapest prices for technology products - anything from headphones to hard drives, TVs to tablets, servers to soundcards and more. As well as shopping from their sofa, tech buyers can make the most of their high street, shopping centres and retail parks to find the cheapest prices on-the-go using the app's simple text search box or barcode scanner on items they spot in stores. Skinflint tells shoppers whether the scanned item is cheaper and in-stock at other retailers nearby as well as around the UK and EU. If the product's required immediately, the app's geo-location service plots a route to pick it up from their chosen retailer via Google Maps. Turning their iDevice on its side also shows the customer how the product's price has changed over the last year or more.

Rather than being limited to comparing products by brand, name or barcode the Skinflint app also enables shoppers to search directly by their required technical specifications and functions. The app then displays the products that match the user's criteria specifically - cutting down both the unnecessary expense and the time the shopper has to spend trawling shops or websites to find the product that's right for them.

David Boston said, "Skinflint provides the most comprehensive tech price comparison by drawing on data from over 850 technology retailers, including big chains, high street names and independent shops. Users can trust the app's data as Skinflint provides independent reviews of the retailers themselves - not just the products. The app's geo-location service shows users the physical location of the retailer, as well as enabling customers to find out where a product is in stock and where they can pick it up in person. A large independent editorial team checks the data that powers Skinflint both for accuracy and to ensure that only brand new, never previously owned products are available via the app."

Download Skinflint for iDevice from the App Store.

Skinflint is the UK brand of Geizhals, the industry leader in electronics price comparison in Germany and Austria, with over 68 million prices for over 826,000 listed items from 27,070 active retailers, providing the largest market overview in IT and electronics. By adopting a totally impartial approach to retailer listings - uninfluenced by advertisers - Skinflint provides a depth of consumer electronics and IT hardware product and price information that price comparison competitors simply cannot match. With more than 850 IT and electronics retailers in the UK providing more offers at demonstrably better prices, Skinflint provides the largest IT hardware and consumer electronics market overview in the UK. Skinflint deals exclusively in new products, ensuring that shoppers only get quality goods.


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