January 12, 2013 in iOS Development (F)
[prMac.com] Boston, Massachusetts - App developers are competing against more than 1 million other mobile apps on the market. In the United States alone, over 28,000 apps are submitted to Apple a month, according to app metrics firm 148apps.biz. This app submission rate conveys high competition and the struggle for developers to promote their app.
According to analytics firm Flurry, over 50 million iOS and Android devices were activated, and 1.76 billion applications were downloaded from Christmas Day to New Years 2013.
For mobile app developers, all of this means two things: unparalleled opportunity and ruthless competition. Getting an app on Google Play or on iTunes may be one thing, but getting them noticed is entirely different. Currently, few in the mobile app industry have the budget or experience to generate a mobile marketing strategy. That's a problem that's been plaguing the industry - until now.
Boston based PreApps.com has developed a platform which provides mobile app developers the tools for success BEFORE they go live on the app store. Through PreApps, developers generate pre-release buzz, critical user feedback, opted in user downloads upon release, and tips and tricks to app submission.
Currently, app developers for iOS and Android can upload their apps for free. There are also premium upgrades and services that PreApps provides for developers, all in the quest help small developers market their apps.
"This is truly the wave of the future," said Sean Casto, CEO of PreApps. "For too long mobile app developers like myself have been drowning in a sea of tremendous competition with no available life raft for the little guy. PreApps will give small developers the ability to build loyal user bases and compete with the big boys."
PreApps is inspiring the next generation of mobile apps (Apps 2.0) through engaging mobile apps users with mobile app developers to in turn create better apps. The goal is to help developers make apps tailored to what the users want to use as opposed to what developers think they will use. Apps featured on PreApps.com range from health and fitness, business, entertainment, games, and utilities.
"This is a tremendous platform to bring together app users with app developers for the ultimate mobile app experience," said Casto. "Promoting your app is a major problem in the industry, and PreApps is a wonderful solution."
PreApps will be launching on January 24, 2013 with iOS and Android apps available to preview, rate, and test prior to release. Users and developers are also encouraged to interact with PreApps on Twitter and Facebook.
Located in Boston, Massachusetts, PreApps is your personal preview into the world of mobile apps! With over 1.2 millions apps currently on the market and over 30,000 new apps submitted each month, PreApps is the exclusive place to preview new and exciting apps coming soon. Our vision for PreApps is to forever enhance the relationship between mobile app developers and mobile app users, which will in turn create better apps. By implementing user feedback in the development process, apps have a greater chance of success, and for users a more enjoyable experience. PreApps is the ideal resource for app user to discover iPhone, Android, iPad, and Mac apps coming soon. Our collaborative process results in promoting pre-release buzz, pre-opted in user downloads, and critical developing user feedback. Copyright (C) 2012 PreApps. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.