Tech-City Mobile Start-up Makes Big Splash With Speedo

in Health and Fitness (F)

[] London, United Kingdom - Active in Time Limited (AiT) makers of the Splashpath Swimming App for iOS have partnered with Speedo International Ltd, the global swimwear brand to launch a new mobile app for swimming fans.

Splashpath began over two years ago when Dan Morgan, a passionate swimmer became frustrated that the App Store was awash with apps for runners but there wasn't an app for swimmers. Dan developed the Splashpath mobile app which helps people find their local pool and track their swims along with a sports operator timetable solution which enables pool operators to update and publicise their swimming timetables across the web and in the Splashpath App.

Since its launch, the Splashpath community of swimmers and operators has grown to become the UK's leading swimming app and in 2011 was the Number 1 Health & Fitness App in the UK App store. Today, Splashpath users are swimming the equivalent of Dover-to-Calais and back again, 7 times each day.

The partnership between AiT and Speedo International Ltd will see the UK Splashpath App receiving a significant update including new name, design and features. Speedo will also launch the app internationally starting in China followed by Europe as an integral part of their new Get Speedo Fit initiative.

Dan Morgan, app developer and co-founder of AiT, said: "It's brilliant news for Splashpath users, swimming pool operators and swimmers around the world. I started Splashpath from my bedroom but working with Speedo International we now have the resources and support to do so much more. Speedo's got an incredible reputation for innovation and we're excited to be collaborating and helping swimmers benefit from the latest gadgets and technology."

Sean Hastings, Vice President of Product and Marketing at Speedo International, said: "The Splashpath team have done an amazing job building a swimming community around the mobile application and we are looking forward to collaborating with the team."

About Speedo(R):
The world's leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps. In the 1920s Speedo made history with the Racerback: the world's first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo unveil another world first with the Fastskin Racing System - a cap, goggle and suit designed to work together as one. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: ( Speedo, The Arrow Device, Fastskin, Aqualab, Racing System, Speedo Biofuse, Speedo Endurance, Speedo Sculpture and Lzr Racer are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents. The FASTSKIN3 cap, goggle and suit has worldwide design rights and patents pending.

Device Requirements:
* iPhone, iPod touch and iPad
* Requires iOS 4.0 or later
* 4.0 MB

Pricing and Availability:
Splashpath 1.3.1 is free and available worldwide exclusively through the App Store in the Health & Fitness category.

Located in London, United Kingdom, Active in Time is a classic story of the internet age - from bedroom to boardroom. Started by Dan Morgan asking why there isn’t an app for swimming fans. Dan met The Leisure Database Company a leading authority on Sport and Leisure data and together they worked on Splashpath swimming app which was released in 2010. Copyright (C) 2013 Active in Time Limited. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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