June 1, 2009 in Announcements (E)
[prMac.com] Berkeley, CA/USA - Kagi is pleased to support the debut of a unique bundle of Mac software. The creation of MacEase Software, TheMacBundles.com is a unique cooperative marketing model that offers a win-win situation for both developers and consumers. Unlike some other bundle offers, there really is no middleman. Developers have come together to provide a compelling group of software at a compelling price. That means that developers get an equitable distribution of the sale proceeds and buyers get a great price.
This model works especially well in these difficult economic times. Developers have a low cost, high value way to capture much more buyer interest than would be possible on their own and buyers have access to an impressive list of software at bargain prices.
Says Kee Nethery of Kagi, "Often smaller software developers have little opportunity to get widespread exposure to for their software without giving up a significant portion of their revenue as well. With the launch of the TheMacBundles.com, developers have market presence and a fair share of the profits. Kagi is proud to participate in this project."
Featured Bundles on the TheMacBundles.com will contain only highly regarded software - with the latest version of each title. New bundles will be offered on a regular basis.
Because part of the goal of TheMacBundles.com is to provide an opportunity to introduce high quality but lesser-known titles to as many consumers as possible, each bundle will be available for only a short period of time - generally only two or three weeks - and the same programs usually will not be offered more than once a year.
Since its founding by CEO, Kee Nethery, in 1994, Kagi has provided the place for thousands of software authors and distributors, content providers and physical goods stores to sell online and reach more customers.