Buongiorno launch iPhone app 'peoplesound' for mobile social networking

in Social Networking (F)

[prMac.com] London and Milan - Buongiorno (Italy, MTA STAR: BNG), the global leader in mobile entertainment, is pleased to announce the launch of a new iPhone application based on peoplesound, Buongiorno's own-brand social networking service developed specifically for the mobile phone. The peoplesound application, designed and developed by Buongiorno in Los Gatos, California, is the first social network to concentrate on true relationships between real friends. At any one time, a user's 'friends list' is limited to 20 friends only, revolutionising social networking by creating a more personal network for a more personal device - the mobile phone. peoplesound is now available free of charge at the Apple Store for use on all 3G and 2G iPhone and iPod Touch devices, making the browsing experience unique and exciting.

Buongiorno designed this application specifically for the iPhone with a unique user experience and graphic interface. iPhone users can access all peoplesound features with a mere touch of their finger. In doing so, iPhone users can update their status, upload mobile or other photos, and simultaneously share these quickly and easily with their 20 friends.

"Yet again, Buongiorno is demonstrating that it is a cutting edge, global mobile entertainment expert both in terms of technology and product range. It is therefore fitting that Buongiorno has developed an app for a device like the iPhone; a mobile device that has won the approval of millions of users and technology aficionados around the world. The development of the application opens the doors of peoplesound to iPhone users," noted Mauro Del Rio, Chairman and founder of Buongiorno. "Mobile social networking is the new frontier in mobile communication, and Buongiorno, which is always a pioneer in mobile entertainment, was naturally one of the first to offer added value to current and potential users."

According to a recent comScore M:Metrics study, 15% of iPhone and smartphone users connect to social networking sites "almost every day", while the percentage of people connecting through less advanced handsets is just 3.6%.

How to subscribe
peoplesound is a free service: users only pay the operator's usual Internet traffic costs, according to their tariff plan (status updates to: 447964917061 via SMS are not sent via the web/WAP portal and are also priced according to the tariff plan). Buongiorno is working with the main mobile operators worldwide to guarantee users the most convenient tariffs.

Buongiorno (Italy, MTA STAR: BNG) is the multinational leader in mobile content and digital entertainment. The Company counts on an unparalleled international presence, with 24 offices and businesses in 57 countries and 5 continents, 200 direct connections with 120 telcos, and access to over 2 billion mobile customers. Buongiorno is the market leader in Europe and is one of the top 3 players in 8 of the world's most important geographies. Buongiorno is also present in Russia and Pacific Asia (India, Vietnam and Philippines) through the Joint Venture with the Japanese group Mitsui & Co., Ltd.. The Company operates with two business lines: mobile value-added services distributed directly - through its brand BlinkoGold for Mobile Content services and through its Mobile Social Networking brand peoplesound - as well as through partnerships with leading telcos and media groups (Consumer Services) - and digital marketing services referred to as sponsored content (Marketing Services).


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