Josh Porter helps you learn to Design Using Psychology at An Event Apart

in Seminars and Events (E)

[prMac.com] New York, New York - An Event Apart announces the latest addition to the stellar speaker line-up for its upcoming event in Boston, taking place June 22-23, 2009. Joshua Porter, interface designer and founder of Massachusetts-based Bokardo Design, will present the session Designing with Psychology in Mind, exploring the web designer's latest role as "psychologist," thrust upon the industry by Twitter and its social software brethren. Porter will discuss how to take advantage of known psychological principles to not only get people clicking, but possibly get into their minds, as well.

At Bokardo Design, Porter designs simple, usable interfaces for clients from startups to corporate giants. He also consults with companies suffering from severe cases of feature creep or those who merely need objective advice. His session takes place during An Event Apart Boston, June 22-23 at the Boston Marriott Copley Place. Porter wrote the book Designing for the Social Web and speaks regularly at web design conferences and events around the world. Since 2003, he has written the popular design blog bokardo.com, which is quite well known for making design issues either easy to understand or more complicated than ever.

"As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful - we need to observe human behavior if we are to support it in design," says Porter. "If people collect things, how can we support that? If people are vain, how does that effect the design?"

Porter points out that many successful social software products and services focus on the collection of social objects such as photos, bookmarks, friends, vampires. He believes this is no accident. People collect things as a natural matter of course, and software that supports the behavior will naturally be more successful.

Porter explains, "Specific behaviors like collecting or searching for status aren't going away anytime soon. So instead of decrying such behavior, we need to embrace it! We need to figure out how it fits within the context of what we're building. Sometimes it won't. But we can't dismiss it. If we are really serious about designing great software, then we have to give this type of behavior some thought, considering whether we should or whether we can damp it or amplify it."

Join Jeffrey Zeldman and special speakers like Josh Porter at An Event Apart, where you will gain a deeper understanding of web standards and best practices, and be inspired by fresh ideas and creative new directions. An Event Apart delivers two days with the greatest minds and hottest talents in web design today. Speakers cover creating the right content and features for your audience, designing pages that are a pleasure to read and use, and beating browsers and web gadgets into submission. Both An Event Apart and its presenters are gung-ho about web design and development. Each speaker has made genuine contributions to the industry and each is a star.

An Event Apart takes place in Boston, June 22-23, Chicago, October 12-13, and finishes the year in San Francisco, December 7-8, 2009. These two-day events all take place in one room, one track, for a shared and concentrated learning experience multi-track events cannot deliver. To register for the conference, visit the website.

From the makers of A List Apart, An Event Apart is an intensely educational two-day conference for passionate practitioners of standards-based web design. If you care about code as well as content, usability as well as design, An Event Apart is the conference you've been waiting for. Founded by web visionaries Eric Meyer and Jeffrey Zeldman, and dedicated to the proposition that the creators of great web experiences deserve a great learning experience, An Event Apart brings together twelve of the leading minds in web design for two days of non-stop inspiration and enlightenment. An Event Apart receives support from A List Apart, Happy Cog, GoodBarry and Media Temple.

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