Augmented Pixels releases WarBot, an AR tool for toys and games sales

in Entertainment (F)

[] Odessa, Ukraine - Augmented Pixels releases WarBot, the Augmented Reality solution for toys and games manufacturers aiming to support an engaging shopper marketing strategy and increase sales in retail stores.

WarBot is built in the format of a challenging shooter game that both kids and adults will find exciting. The game is triggered by targeting the toy's package and runs directly on the user's iPad. The player will have to fight for their virtual lives, evade machine gun bullets and missile in order to win a great discount for the chosen toy. The ability to enjoy interaction with a toy before the actual purchase dramatically increases the purchase likelihood.

Use of Augmented Reality game WarBot is a highly effective way to interact with customers at the point of sale to run sales promotions and marketing activities for the new games of different types, construction toys and action figures.

WarBot is based on the latest toys' packaging recognition technology by Augmented Pixels. According to the recent tests the technology provides 20% to 30% faster recognition and more stable tracking than the competitive solutions. With the comprehensive technology it is possible to reach the realistic quality of the games and their easy implementation.

"It's getting more and more challenging for brands to stand out from the competition to attract and keep customers' attention and love. Augmented Reality has proved to be one of the most effective ways to engage customers at the point of sale." - says Vitaliy Goncharuk, CEO of Augmented Pixels. "We believe that companies will be amazed with the results Augmented Pixels technology can bring. This is especially a hot topic on the threshold of holiday shopping season."

Device Requirements:
* Requires iOS 5.0 or later
* Compatible with iPad
* 46.3 MB

Pricing and Availability:
WarBot 1.1 is Free and available worldwide exclusively through the App Store in the Entertainment category.

Founded in 2010, Augmented Pixels (ex. AR23D) is one of the leading developers of Augmented Reality technology for mobile devices. Its product line contains games, AR browser and B2B solutions for retail, real estate, marketing and media. Copyright (C) 2013 Augmented Pixels Co Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod, iPad and iTunes are registered trademarks of Apple Computer in the U.S. and/or other countries.


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