December 15, 2013 in Software (F)
[prMac.com] Schaumburg, Illinois - Gifts For You Now is a provider of personalized gifts for all occasions, with a mission to provide personalized gift solutions for everyone and every occasion. With a primary focus on creating highly personalized gifts, they offer many design options for creating truly unique products. DesignMerge is the perfect tool for helping them achieve that goal.
Following is a short interview with Jim Tuchler Owner and President of Gifts For You Now, discussing how the DesignMerge software has helped them to increase productivity and improve their bottom line.
What type of work do you do with DesignMerge?
We are a personalized gift company. Many of our products are sold with beautiful designs that can be personalized by adding names and/or photos to them. We use DesignMerge to facilitate the merging of customer expression data with the variable data fields in our InDesign layouts.
What kind of challenges have you faced in the Variable Data Printing (VDP) market?
Initially we were using QuarkXpress, and as legacy software, it had outlived its usefulness. Using the cominbation of Adobe InDesign and DesignMerge, we have the speed, product stability, and support that we were seeking in a new software solution.
Why did you choose DesignMerge?
DesignMerge offered the best feature set for the price, and it met our specific needs with regards to merging both text and pictures. And it integrates well with InDesign, which is the primary layout tool that we use here at Gifts For You Now.
What have been the results of implementing DesignMerge in your workflow?
We have experienced faster merging of data, increased stability, and we have gained peace of mind knowing that we’re using contemporary, well-supported software that continues to evolve. All of this has helped us to improve our bottom line and subsequently grow our business.
You use a combination of Pro and Starter. Can you elaborate on that a bit?
Absolutely. We use the DesignMerge Pro seats for our desktops that are dedicated to file merging, and we use the DesignMerge Starter seats in order to accommodate seasonal increases in orders. For example, to meet the demands of the holiday season, our staff will increase from about 35 employees to 100! The DesignMerge Pro and Starter packages is a good mix for our needs.
Meadows Publishing Solutions is a software development and consulting company specializing in commercial and custom XTensions(TM) for QuarkXPress(R), plug-in modules for Adobe(R) InDesign(R) and Adobe(R) Acrobat(R) and other extensible technologies. Meadows has developed a number of popular software packages for the database publishing and variable data printing markets, including their award-winning products AutoPrice(TM) and DesignMerge(R). Founded in 1991, Meadows is based just outside of Chicago in Schaumburg, Illinois.