July 13, 2009 in Books (E)
[prMac.com] Victoria, Canada - The App Store is broken. The dream of writing an application for the iPhone and have it become an immediate success is all but over, unless you're willing to do the marketing work to distinguish it from the crowd. Today there are over 55,000 applications for sale in the Apple iTunes App Store.
That's a daunting number for new developers, especially when most of what is visible to the public is the Top 100 list or Apple's picks. It is becoming increasingly apparent to new developers that the secret to success is not simply a great new app, but an equally impressive marketing strategy to go with it. For many developers, who feel unprepared to contend with the growing competition, a new eBook from a seasoned programmer and author is just the solution they're looking for.
Charles Rose has been a programmer and technical writer since 1983. The author of two successful books for programmers in the 90's, Rose sold his start-up dot com business to Digital River in 1999. He enrolled in the iPhone Developer program in January 2009, and downloaded the iPhone SDK.
It became immediately apparent to Rose that he was going to need more than an exceptional app to be noticed among the growing pool of existing applications. When Rose looked online for iPhone App marketing resources, he came up short. It was this lack of information that motivated Rose to create his own resource. The eBook is entitled, Secrets Of iPhone App Marketing: How To Get Your App Noticed & Increase Your Sales.
The purpose of the eBook is to teach App Developers the importance of a strong marketing strategy and how to create one for their application. Developers will learn the best websites for iPhone App reviews, step-by-step instructions for how to prepare and submit their app to each site, how to write an effective press release, and tips on how to keep the public's attention.
Over 1000 hours of research have been condensed into an eBook, which is on sale now, and for a limited time is priced at $49 (USD). Just as the landscape of the App Market is constantly growing and changing, so too is the App Developer's Business Model. Stay tuned for the latest information on how to keep your marketing strategy current and competitive by visiting us online.
Louise Rose earned a BA in English from the University of North Carolina in Chapel Hill, NC in 1992. She became an AppleCare Technician in 1999 and has enjoyed working with Macs ever since. Working on this eBook with her brother, Charles Rose, allowed Louise to combine her technical training with her copy editing skills. Copyright 2009 Louise Rose. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Computer Inc. in the U.S. and/or other countries.