February 6, 2014 in Travel (F)
[prMac.com] Auckland, New Zealand - Tourism Radio CEO Hayden Braddock says he now has eyes firmly set on North America, "Canada is the perfect market for our patented travel guide technology. We'll be launching in-car tour guide devices using Nokia hardware, as well as a range of mobile audio guides for iPhone, Android and Windows devices. Mobile usage figures from across the world continue to rise exponentially, and we're set to take advantage of this in the as-yet untouched Canadian travel market."
Braddock says the company hopes to emulate the successes seen in New Zealand, adding that operations in Canada will follow a similar model, "In New Zealand we've noted that the average self-drive tourist stays in the country for about 14-days. We're expecting similar figures in Canada due to the country's rich heritage and abundance of scenic wonders. It's the ideal location for travellers looking to explore the country in their own time."
Julie-Anna Van Meekeren will be heading up operations in Canada; she's the entrepreneurial driving force behind introducing the company to North America. Van Meerkeren says, "Bringing Tourism Radio to Canada has already been an experience like no other. We hope to offer our users tremendous interactive value while they visit this diverse country, and in so doing, we hope to inspire visitors to explore well known points of interest across Canada, as well as discover hidden gems that are off the normal tourist track."
Setup of Tourism Radio Canada is currently underway, with an official launch in the Nova Scotia region of Canada expected in September 2014. Tourism Radio offerings across the rest of the country should follow soon thereafter.
Tourism Radio Canada will provide users with a comprehensive mobile audio guide of the country, using patented technology to tailor make guides as users drive around the country, or take a sight-seeing stroll around a particular city area.
For more information on Tourism Radio's global reach, visit our website.
Founded in Cape Town, South Africa, in 2005, Tourism Radio is the brainchild of entrepreneur Mark Allewell. Tourism Radio provides location-based technology and travel content, and currently has offices in South Africa, New Zealand and Spain. Tourism Radio's patented geo-location audio guide technology is currently used in bespoke in-car guide devices, as well as in various mobile travel guides on the iOS and Android platforms. Tourism Radio also offers white label travel app solutions and in-app contextual marketing to Destination Marketing Organisations, corporate clients looking to target the travel industry, and tourism-related businesses.