AAPL - Sentiment Moves Strongly Positive Ahead of Earnings

in Financial (E)

[prMac.com] Los Altos, California - Apple is scheduled to release Q3 earnings this Tuesday July 21, after the market close. Average analyst estimates for the Mac and iPod manufacturer are $1.16/share in EPS and $8.18 Billion in Revenue. Thirty-six analysts track the stock with nine upward EPS revisions in the last 30 days and no downward EPS revisions in the last 30 days.

"I always find this a tough period waiting to see if the company is going meet, exceed, or miss their earnings estimates. One thing I have discovered of value is to analyze sentiment moves in a stock ahead of the company's earnings release. In the case of Apple, I will use the piqqem sentiment index for AAPL to see how sentiment has changed in the last quarter, for the months within that quarter, and from the end of the reporting quarter thru today. I'm looking for moves or changes that may foreshadow the earning release."

piqqem leverages the 'wisdom of crowds' by allowing its users to vote on the price directions of stock and then applies its own propriety factors to calculate sentiment for a security. In their model, 0 is the lowest and 4 is the highest sentiment.

Sentiment for Apple: (Q3 2009)
* 03/31/09 - 2.63
* 04/30/09 - 2.74
* 05/31/09 - 2.80
* 06/30/09 - 2.85
* 07/19/09 - 2.89

Source piqqem

The chart shows a 9% increase in Apple's sentiment from the end of Q2 thru July 19, 2009, with a steady increase for each period within the quarter, and a slight move upward of about 1% from the close of the second quarter thru July 19, 2009. On the piqqem scale, a sentiment rating of 2.89 is considered very good. Only Apple knows their actual results, but their current sentiment points to Apple meeting or exceeding earnings expectations on Tuesday.

Jett Winter is President and CEO of Winter Advisors, Inc., a unique Silicon Valley based Investment Bank that focuses on providing Mergers and Acquisition (M&A), Financing, and Consulting Services to the technology, financial services, and business services marketplace. Copyright 2009 Winter Advisors, Inc. All Rights Reserved. Apple, the Apple logo, are registered trademarks of Apple Computer Inc. in the U.S. and/or other countries.

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