Stunning new Vector Illustration App launched on Mac App Store

in Software (F)

[] Nottingham, United Kingdom - Having developed Windows only software for over 25 years, Serif today announced the much-anticipated launch of Affinity Designer, a radical new vector illustration and graphic design application for Mac.

Four years in the making Affinity Designer's rock solid vector tool set combined with raster retouch tools and effects makes it an incredibly rounded tool for creating graphics for marketing materials, concept art, web graphics and UI design work. But what makes it a total rock star is its performance.

"We wanted to produce a game changer," says Tony Brightman, head of the Affinity development team. "We knew Apple's hardware and OS X offered us a platform to develop something fast, but the level of performance it's allowed us to achieve is staggering. Whether it's a 100 megapixel image or the most complex vector drawing with thousands of curves, you still pan and zoom at 60fps, move objects in correct z-order and see live views of all adjustments, brushes and effects as you're working with no compromise. Progress bars are a thing of the past."

Blistering performance is one thing, but Serif has set their sights on a new market too. "Affinity Designer has been built entirely with Creative Professionals in mind and it's unashamedly pro," says Ashley Hewson, Serif's Managing Director. "Of course this means support for things like CMYK, LAB, 16-bit and making sure we offer the best compatibility available for pro-end file formats like PSD. But it also means a highly use-case focused UI - no bloat, wizards or gimmicks. It's just an incredibly productive tool."

Over the last 3 months Affinity Designer has been in public beta and sparked a huge amount of interest with over 30,000 artists signing up. "The response has been staggering," said Ashley. "We never imagined the beta would attract so many sign ups, and the feedback so overwhelmingly positive. Not just because of how good the product is, but with our no-subscription business model. It's clear many people are welcoming some credible competition in this space."

Pricing and Availability:
Affinity Designer is available exclusively in the Mac App Store (from October 2nd) at the launch price of just GBP27.99/$39.99. After launch week the normal price will be GBP34.99/$49.99. For screenshots, videos, example artwork and icon sets visit the Affinity website.

Serif develops and publishes the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus, MoviePlus, CraftArtist and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now the winner of over 200 awards internationally with over 6.5 million customers worldwide, and located in Nottingham, UK. After 25 years of developing products exclusively for Windows, in 2014 Serif will release its first ever Mac product - Affinity Designer. The result will be the fastest, smoothest, most precise range of graphics products ever seen on the Mac. All Material and Software (C) Copyright 2014 Serif. All Rights Reserved. Apple, the Apple logo, Macintosh and Mac OS X are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.